New York…October 8, 2013… Doremus, the business communications specialist, was founded in 1903 by media mogul Clarence Barron and has a history of successfully creating ads that enhance business outcomes for its clients.
When senior management asked everyone in Doremus’ New York office how they wanted to celebrate the company’s milestone birthday, the response was not surprising. What resulted was an initiative called “Give 110 Percent” with the purpose of driving outcomes, but this time for the New York community. And give they did!
Under the leadership of a core group of employees who call themselves “Red Sumo” (an anagram for Doremus represented by a Sumo warrior posed and ready for action), the “Give 110 Percent” program focuses on a worthy cause every month.
Some of the causes include:
Animal Haven: A contingent from Doremus New York helped the nonprofit (that finds homes and provides behavior intervention for abandoned dogs and cats) by cleaning cages, walking the dogs and playing with the animals (www.animalhavenshelter.org).
Operation Backpack through Volunteers of America: Doremus staffers donated cash and/or bought backpacks and stuffed them with school supplies for New York City children living in homeless and domestic violence shelters. Many of these children would otherwise have returned to school this year with little more than a used pencil. (www.voa.org)
Red Cross Blood Drive: In partnership with upstairs advertising neighbor Merkley + Partners, the agency rolled up its sleeves and held a blood drive at its Doremus’ 200 Varick Street headquarters. The turnout from both companies was so successful that the Red Cross is working with Doremus to do it again this February. (www.redcross.org/ny/newyork)
Doremus Gives 110 Percent…2
New York Cares: Every Fall the agency collects gently used coats for New York Cares’ annual coat drive. Staffers also answer letters to Santa from needy New York City children through the New York Cares Winter Wishes program. In conjunction with these programs, the agency holds a canned food drive in time for the holidays.
Soup Kitchens: Doremus New York employees are regular volunteers at several midtown Manhattan soup kitchens, serving breakfast and spending time with the guests.
Melissa Burzichelli (media planner) and Angela Chu ( account executive) guided the “Give 110 Percent” program, propelling their fellow staffers to action. “We all wanted to do something for our company’s anniversary that represented who we are,” said Angela, “and we’re about making a difference.” Melissa added, “Parties are nice, but we all know that you can’t replace the great feeling that comes from giving to those who really need it.”
Doremus (http://www.doremus.com) is a specialist in a world of generalists. With offices in every major business center: New York, San Francisco, London, Frankfurt, Hong Kong, and Beijing, Doremus specializes in the Business of the Brand®, helping companies align their communications with their business objectives. We do this by leveraging a unique understanding of the complexity of our clients’ industries and audiences, then translate that understanding into compelling business-building solutions. BtoB magazine, the leading publication in business communications, has consistently named us one of their “Top Agencies” every year for the past decade. Doremus is a part of Diversified Agency Services, a division of Omnicom Group Inc.
About Diversified Agency Services and Omnicom
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com), manages Omnicom’s holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
About Omnicom Group Inc.
Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.