NEW YORK CITY, Apr. 26, 2013 – Last night in New York City, at the highly prestigious Manny Awards presented by MedAdNews, Draftfcb Healthcare was named the “Most Creative Agency” -- for the fourth year in a row.
The accolades kept coming as Draftfcb Healthcare’s “Escape The Stall” work for the Crohn's & Colitis Foundation was named “Best Philanthropic Campaign.” Draftfcb Healthcare also won for “Get Your Shift Together” in the “Best Nonbranded Campaign” category for its work for TEVA targeting shift workers.
By night’s end, Draftfcb Healthcare won in three of the four categories in which it was nominated.
“We are so proud of the many talented people on our Draftfcb Healthcare team who continue to raise and surpass the creative bar we set for ourselves,” said Rich Levy, chief creative officer at Draftfcb Healthcare. “We’re equally proud of our courageous clients who share our commitment to create breakthrough work that captures attention and builds business.”
For 24 years, MedAdNews has honored the best in pharmaceutical and healthcare advertising with the Manny Awards. The competition pays tribute to the creative work of agencies serving the healthcare market, their people, and their contributions to the industry. Each year, MedAdNews and industry professionals come together to celebrate creative excellence in pharmaceutical and medical device advertising and to acknowledge those making significant contributions to healthcare communications.
About the Draftfcb Healthcare Network
With more than 30 years of experience marketing to healthcare professionals, patients and consumers, Draftfcb Healthcare produces work that is both strategically relevant and creatively compelling. The agency provides its clients with multichannel capabilities, including payer strategy and marketing, professional education, scientific services, strategic planning and media services. It’s high-energy, diverse culture and global network have enabled it to strengthen its relationships with an extensive client roster, including J&J, Boehringer-Ingelheim, Bristol-Myers Squibb, Lilly, Novartis, ThermoFisher and Teva. It was named “Agency of the Year” by Medical Advertising News in 2006 and 2009 and by Medical Marketing & Media in 2007 and 2010. For the last three years, 2010, 2011 and 2012, it was named Most Creative Agency by Medical Advertising News.
Draftfcb Healthcare is a unit of Draftfcb, itself a member of the Interpublic Group (NYSE: IPG). Under its network umbrella, Draftfcb Healthcare has other separate full-service, multichannel healthcare agencies, including AREA23, NeON and Hudson Global as well as units focusing specifically on managed markets and medical education. For more information, visit www.draftfcbhealthcare.com.