SEATTLE, Nov. 8, 2013 — Draftfcb Seattle is teaming with Plymouth Housing Group to bring new awareness to the plight of Seattle’s homeless population, which numbers 4,500 people.
Draftfcb Seattle shares Plymouth Housing Group’s “Housing First” philosophy: that people cannot address the issues that led to their homelessness until they have a safe, stable place to live. Plymouth Housing Group is a nonprofit organization that works to eliminate homelessness and address its causes by preserving, developing and operating safe, quality, supportive housing and by providing homeless adults with opportunities to stabilize and improve their lives. To date, Plymouth has helped more than 3,000 people leave the trauma of long-term homelessness.
To build on this success, Draftfcb Seattle has created a unique approach to build awareness of Plymouth’s mission. The agency is showcasing the people whose lives have been transformed by Plymouth by allowing them to express their gratitude in their own words. The hope is that these direct, strategic messages will inspire Seattle citizens and businesses to learn more about Plymouth’s mission and help combat the stigma of homelessness.
“It’s inspiring to see an organization take such a compassionate and effective approach to an issue like homelessness,” said Seattle Creative Director Matt Gilmore. “We’re honored to be able to help.”
Emphasizing the importance of this project, which includes print, digital and transit components, Plymouth Housing Group Executive Director Paul Lambros said the campaign is critical to fighting myths and encouraging communities. “Homelessness is devastating to individuals, families and communities,” said Lambros. “People who fight an exhausting battle to survive every single day and sleep on the street every single night are eager for a chance to reclaim dignity and hope. We wanted to remind the community that thousands of lives have been transformed permanently because of their generous and sustained support of Plymouth. This was such an important message for Plymouth to share, and we can’t thank the Draftfcb team enough for helping us communicate it so effectively.”
Draftfcb places equal emphasis on creativity and accountability, science and art. We are made up of a diverse, passionate group of thinkers, creators, poets, artists & technologists devoted to creating brilliant ideas that change behavior. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. Our worldwide network now spans 151 offices in 90 countries, with nearly 8,600 people, and is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com.