Reset Password| Help|
  • Print |
  • |
  • Share

The EGC Group Releases 2013 Holiday Marketing Insights 

With modest gains predicted for the 2013 holiday shopping season, retailers are expecting an “up” year. However, the season will be shorter this year, as Black Friday falls later in November than usual, so marketers are scrambling to take advantage of the time they have to convince shoppers to spend.
 
The EGC Group has prepared an extensive report on the top trends of the season, including tips for your digital marketing campaigns:

  • The "nonline" shopping experience
  • The evolving nature of Black Friday
  • Conversation and social promotion
  • Multi-screen use (with a case study from Gap)
  • Email and eCRM

Through proprietary research conducted at The EGC Group and data from leading retail and digital authorities, the 2013 Holiday Marketing Insights offer actionable steps for making the most of this shortened season.

For more information see the EGC Group release.

  • Print |
  • |
  • Share
My Notebook

My Notebook

4A's Transformation
March 22-25 | Conference
Sign up for the annual 4A's leadership and media event of the year, hosted in Austin, TX. This year's theme is creativity + collaboration across agencies, media and marketing. Hollywood film director Robert Rodriguez will deliver a keynote address.
> Learn More


Adweek Project Isaac
Adweek Project Isaac
Adweek Project Isaac Untitled 1
Untitled 1
 
Login error. Please try again.
Sign In