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Fuhu, Inc. Creator of Award-Winning Nabi Tablet, Names Draftfcb LA as its Agency of Record 

LOS ANGELES, Sept. 4, 2013 – Fuhu Inc., creator of the award-winning nabi® tablet, has enlisted Draftfcb L.A. as its marketing partner, effective immediately. While Fuhu has worked with other agencies on a project basis, Draftfcb L.A. will be its first agency of record (AOR).
 
Fuhu's nabi brand offers families an ecosystem of innovative lifestyle solutions that are powerful and entertaining enough for adults but made just for kids. nabi tablets are the first full-featured Android tablets for kids that deliver rich and engaging experiences in Learn. Play. Grow.™ Recently launched are the award-winning nabi Headphones, the first dual-mode and volume-limiting, studio-quality kids headphones, and nabi Square HD™, an 1080p HD mountable camcorder made waterproof and shockproof for kids.

Draftfcb will handle all of Fuhu’s marketing needs for its ecosystem of nabi products and services including the nabi line of tablets, headphones and digital camera.  The agency’s remit includes everything from strategy and brand identity to creative development for new product launches that will include broadcast, in-store and digital advertising. 
 
“From the beginning, we were impressed with Draftfcb and their ability to understand and articulate what the nabi brand represents,” said Jim Mitchell, CEO of Fuhu. “With their sharp consumer insights, strategic vision and highly creative ideas, we are excited to work with Draftfcb and confident that they will be a great asset in helping to build our brand.”
 
Added Eric Springer, chief creative officer of Draftfcb L.A., “Fuhu’s fierce start-up mentality is very much in sync with ours. We also have a tremendous amount of respect for everything they stand for -- innovation, fun, socially responsible – all centered on the intellectual development of kids. Nobody knows more than Fuhu about bringing toddlers and technology together, and they are deeply committed to making a difference in people’s lives. We’re excited to be their agency.”

About Fuhu, Inc.
Fuhu, Inc., the creator of the nabi tablet, is the leading designer, seller and innovator of thoughtful consumer products and services for children. Fuhu is committed to creating children's solutions that are: (1) socially responsible, (2) made right, (3) make a difference in people's lives, (4) For Parents. By Parents.® and (5) dedicated to the intellectual development of children. Fuhu, Inc. is the No. 1 Fastest-Growing Private Company amongst 5,000 in America as ranked by Inc.’s exclusive 32nd Inc. 500|5000 list. Fuhu is headquartered in El Segundo, Calif., with offices in Denver, San Jose, China, Hong Kong, Taipei and Japan. For more information, visit www.fuhu.com and www.nabitablet.com.

About Draftfcb
Draftfcb places equal emphasis on creativity and accountability, science and art.  We are made up of a diverse, passionate group of thinkers, creators, poets, artists & technologists devoted to creating brilliant ideas that change behavior.  With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. Our worldwide network now spans 151 offices in 90 countries, with nearly 8,600 people, and is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com.

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