NEW YORK, OCTOBER 2, 2013 – Greg Hahn has been named Chief Creative Officer of BBDO New York. In his new role, Mr. Hahn will report to David Lubars, Chairman and Chief Creative Officer, BBDO North America, and will focus on content, entertainment and forward-thinking ideas that continue to help BBDO’s clients navigate the new.
“Greg is a brilliant and creative leader. Also a humble, great soul. He’s someone who has been helping to lead his clients forward for as long as I have known him,” said Mr. Lubars. “Greg was behind the award-winning ‘HBO Voyeur’ project which took home a record-setting ten Lions at Cannes. He’s also pioneered new ideas in mobile and social. As Chief Creative Officer, Greg will now be able to bring this thinking to a wider array of clients – it’s how we can help them be that much more relevant to their customers and stay ahead of the game.”
Hahn joined BBDO New York as an Executive Creative Director in 2005. Over the past eight years, he’s worked on AT&T, FedEx, GE, HBO and more, creating and delivering effective and famous work; work such as “HBO Imagine,” “Solutions that Matter” for FedEx, "Rethink Possible" for AT&T including the “New Possible" for the Olympics; the online series "Daybreak" and the Valentine’s Day promotion, “Shout it from the Mountaintop." Prior to joining BBDO, Hahn worked with Lubars at Fallon, Minneapolis creating well-known work for Citibank, Timberland, EDS’ “Catherders,” BMW Films and Sports Illustrated.
"I'm really looking forward to working with the teams across the agency on such a broad range of accounts," said Mr. Hahn. "I think our clients appreciate that doing work in new types of media is not just a side project or a nice to have, but a necessity."
Hahn assumes his new role immediately.
BBDO’s mantra is “The Work. The Work. The Work.” Every day, BBDO people in 289 offices in 81 countries work day by day, job by job and client by client to create and deliver the world’s most compelling commercial content. For seven years in a row, BBDO has been the most creative agency network in the world in The Gunn Report and for the past six years, BBDO has also been ranked the most awarded agency network across all marketing communications in The Directory Big Won. In addition, BBDO has been named Network of the Year at Cannes five times and was named the world’s most Effective Agency Network in the inaugural Effie Effectiveness Index. BBDO has been chosen Agency of the Year multiple times by the leading industry trade publications.
BBDO is part of Omnicom Group Inc. (NYSE-OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company.