GroupM Appoints Global Digital COO
NEW YORK—GroupM, the world’s largest media investment company, today named Ruud Wanck Global Chief Operating Officer for GroupM Interaction, a new position.
The announcement was made by GroupM Global President Dominic Proctor, who added that Wanck’s appointment is effective immediately.
“The creation of this new global role and Ruud’s appointment is designed to further our position in the media services marketplace for the benefit of our stakeholders,” Proctor said in making the announcement. “At the same time, we want to expand the competitive advantage we bring to our clients and ensure that GroupM and our agencies proactively shape the future and maintain leadership in this space.”
Proctor said Wanck, who currently serves as Chief Digital Officer for GroupM EMEA (Europe, Middle East and Africa), will retain those responsibilities and will also join the company’s Global Executive Committee.
Wanck also has served as Chairman of GroupM in the Benelux countries, and worked at GroupM agency MEC and in the digital advertising sector as an entrepreneur. He has a degree in Physics and Business Economics and is co-author of the Dutch best-selling digital handbook, “Internet Advertising & Marketing.”
As global COO, Wanck will focus on GroupM’s digital operations, digital technology, platform strategies and digital trading development in North America, Latin America, EMEA and Asia Pacific. He will work closely with Rob Norman, Global Chief Digital Officer, and will support the continued development of GroupM companies such as Xaxis, Quisma, and other digital businesses, whether developed internally or acquired. He will also work closely with Juergen Blomenkamp, GroupM’s Global Chief Investment Chairman, and will report to both Norman and Blomenkamp.
“I’m very excited about this new opportunity,” Wanck said. “I've been part of GroupM for many years and look forward to further maximizing the performance of WPP's media communications agencies in digital on a global level.”
Norman added: “GroupM Interaction is responsible for developing a consistent approach to operations, data processes and tools to allow our agencies to function more efficiently. By creating this new global role it is the intention of GroupM to further leverage our assets and empower each of the Interactive agencies in the group and make us smarter and more competitive.”
GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare. Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our stakeholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.