NEW YORK, NY, June 12, 2013—Horizon Media, the largest and fastest growing independent media services agency in the world, announced today that in partnership with Secret Weapon Marketing, the agency has been selected to manage the full service Valley Honda Dealer Association account based in Phoenix, AZ. This move represents a further expansion of the relationship between Horizon Media and the Honda Dealer Association and will continually drive value for the auto maker. Horizon Media also serves as the Southern California dealer association agency of record.
Horizon Media has been tasked with communications planning for all media channels with an integrated approach, to enhance consumer awareness, and engagement throughout the customer life cycle from purchase consideration to vehicle ownership and maintenance.
“We wanted to step up our marketing efforts in an increasingly competitive environment by engaging the agencies that have created and managed a proven campaign to drive sales and increase market share,” said Joey Staples, General Manger, Honda Valley Phoenix.
“We are thrilled to have the opportunity to expand our relationship with the Honda Dealer Association in another important Honda market,” said Zachary Rosenberg, EVP Chief Growth Officer at Horizon Media. “Our work for Southern California Honda has been recognized, and we look forward to bringing our innovative campaigns to life in Phoenix.”
The agency's first major work for the brand is expected to launch in June 2013. Creative agency Secret Weapon will be responsible for all creative development and execution.
About Secret Weapon Marketing
Secret Weapon is a full-service advertising agency providing the full range of advertising services, from marketing strategies, plans and product launches, to print and out of home to radio, television and web campaigns, to ads on coasters in bars. Our people all have extensive big-agency experience and we’ve won lots of awards. We will never take on more than three clients at a time. This means our clients get hands-on attention from the principals of the agency. You may have been promised this before by other agencies, but it’s tough to give 25% of your time to 18 different accounts. Current clients are Jack in the Box, So Cal Honda Dealers and 800 Dentist.
About Horizon Media
Horizon Media, Inc. is the largest independent media services company in the world. The company was founded in 1989, is headquartered in New York and has offices in Los Angeles, San Diego, Chicago and Amsterdam, Netherlands. Horizon Media was chosen as 2011 Independent Media Agency of the Year by Mediapost, 2010 U.S. Media Agency of the Year by Adweek, Brandweek, and Mediaweek as well as by Ad Age and as one of the world’s ten most innovative marketing and advertising companies by Fast Company in 2011. In 2012, Bill Koenigsberg, President, CEO and Founder, was honored by Advertising Age as Industry Executive of the Year.
The company’s mission is “To create the most meaningful brand connections within the lives of people everywhere.” By delivering on this mission through a holistic approach to brand marketing, Horizon Media has become the fastest-growing media agency in the industry, with estimated billings of over $4 billion and approximately 800 employees.
The company is also a founding member of Columbus Media International, a multi-national partnership of independent media agencies. For more information, please visit www.horizonmedia.com.