NEW YORK, MAY 9, 2013 – Jeff Kenyon has been promoted to Head of Planning at BBDO New York. Mr. Kenyon is currently EVP, Group Planning Director and a member of the New York Board of Directors. In his new role, Mr. Kenyon will report to John Osborn, President & CEO, BBDO New York and David Lubars, Chairman and Chief Creative Officer, BBDO North America. He will lead the New York Planning Group as well as touch on North American and worldwide assignments.
"Jeff leads, collaborates, inspires," said Mr. Osborn. "He thinks creatively and from a business perspective. And he delivers results: new business, Effies and more. He's also someone everyone at BBDO loves. He's earned this promotion and he's absolutely the right person to lead our planning group forward."
Kenyon joined BBDO in 2010 as Group Planning Director following stints at Fallon (both Minneapolis and New York), Goodby Silverstein & Partners and Ogilvy & Mather, where he worked on a wide variety of clients and brands, from American Express to IBM, MTV, Miller beer, Nikon, FOX Sports and more. At BBDO, he's applied his 12+ years of planning experience to clients including AT&T, GE, ExxonMobil, Starbucks and HP. He's also been instrumental in new business successes like HP's global consolidation, ExxonMobil and AT&T's Enterprise business.
Jeff is a brilliant reductionist; he breaks down complexity, he helps reveal a great insight," said David Lubars. "In other words, he makes the work better."
Kenyon assumes his new role immediately.
BBDO's mantra is "The Work. The Work. The Work." Every day, BBDO people in 289 offices in 81 countries work day by day, job by job and client by client to create and deliver the world's most compelling commercial content. For seven years in a row, BBDO has been the most creative agency network in the world in The Gunn Report and for the past six years, BBDO has also been ranked the most awarded agency network across all marketing communications in The Directory Big Won. In addition, BBDO has been named Network of the Year at Cannes five times and was named the world's most Effective Agency Network in the inaugural Effie Effectiveness Index. BBDO has been chosen Agency of the Year multiple times by the leading industry trade publications.
BBDO is part of Omnicom Group Inc. (NYSE-OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company.