CHICAGO— Mindshare announced today the appointment of 20 year strategic marketing, branding and communications planning veteran Joan Colletta-Sapp to the newly created position of Head of North American Communications Planning.
In this new role, she will lead communications planning strategy across Mindshare North America. She is tasked with uncovering and leveraging consumer insights to guide client teams in crafting effective and inspiring media messaging for all agency brands. She will also work to build a strategic foundation for the teams based on the agency’s Adaptive Marketing approach.
Joan is based in the Mindshare Chicago office and will report to Jordan Bitterman, Mindshare North America’s Chief Strategy Officer. The position is effective immediately.
“Joan’s a perfect fit for this new role as her branding and consumer insights oriented background fits seamlessly into our Adaptive Marketing approach where we prioritize discovering real-time insights to drive real time actions,” said Chief Strategy Officer, Jordan Bitterman, Mindshare North America. “What also impressed me was her background on both the client and agency side, which gives her a unique perspective that will enable her to strengthen communications planning for all of our clients."
Prior to joining Mindshare, Joan was SVP, co-director of brand planning at Cramer Krasselt in Chicago, where she led teams to develop effective and inspiring brand and communications strategies for brands including Heinz, Panera Bread and Corona. She also worked on the client side as a content/advertising director, marketing leadership team for Miller Brewing Company where she led communications strategy and advertising development for brands including Miller High Life, MGD, Leinenkugels and Foster’s.
Joan spent much of her advertising career at Leo Burnett, where she was a VP, planning director driving growth for major brands such as McDonald’s, Hallmark, Kellogg’s and Gap, Inc. Throughout her career, her work has not only built business, but has also been acknowledged on the awards circuit including Cannes and Effies.
“I was inspired to join Mindshare because of both its history and progressive outlook; it has a strong communications planning legacy and team already in place with great tools to mine for insights,” said Joan Colletta-Sapp, the newly appointed Head of Communications Planning, Mindshare North America. “As we enter the world of real-time marketing, the discipline of communications planning is more important than ever and I’m excited to be part of leading the way in planned agility.”
Joan’s photo is available upon request.
Mindshare is a global media agency network with billings in excess of US$29.2 billion (source: RECMA). The network consists of 113 offices in 82 countries throughout North America, Latin America, Europe, Middle East, and Asia Pacific, each dedicated to forging competitive marketing advantage for businesses and their brands. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group.
GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare. Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our stakeholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.