Kerry Mitchell Named Growth Driver For Maxus Canada
TORONTO — Kerry Mitchell, a media executive with extensive industry experience, especially with a range of major Canadian magazine titles, has been named Growth Driver for Maxus Canada, a new position for the GroupM agency.
The announcement was made by Ann Stewart, President of Maxus Canada, and Louis Jones, CEO of Maxus North America. Mitchell, who begins her new assignment immediately, will report to Stewart.
“Kerry is a strong leader, brand builder, communicator and sales strategist who has successfully launched and transformed operations in print, digital and other media platforms,” Stewart said in making the announcement. “She also has worked with clients from every sector to achieve measurable results for their media investments. I look forward to working with her and to the many contributions she will make to our Canadian operation.”
In her new role Mitchell will focus on broadening Maxus’s client base in Canada and supporting existing clients with new initiatives for growth.
“New business is the lifeblood of any agency operation,” Jones said. “Kelly is a total professional who is well-versed in the challenges and complexities of bringing in new clients as well as recognizing and increasing organic business opportunities.”
Prior to joining Maxus, Mitchell had an extensive career primarily on the media vendor side of the marketing business. She is a former VP of Rogers Media where she led most of the major women’s consumer publishing brands including Chatelaine (English and French), Flare, Today’s Parent, and Glow, among others. She also has extensive business-to-business expertise as the former Chief Operating Officer of InBusiness Media. She is a former VP of Telemedia and Transcontinental Publishing where she led Canadian Living, Style at Home and other titles.
Maxus is part of GroupM, the leading global media investment management operation and parent company for WPP media services agencies including MEC, MediaCom and Mindshare.
A photo of Kerry Mitchell is available on request.
Maxus is a global communications agency that helps marketers build profitable relationships between consumers and their brands. We combine the disciplines of communications planning and customer relationship marketing to deliver Relationship Media, a new model powered by creative media thinking and sophisticated, real-time customer data. Our services include communications strategy, digital marketing, direct response media, database management and media planning and buying. We have more than 1,300 people in 50 agencies worldwide, and we're part of GroupM, the world's largest media investment management group that serves as the parent company for all of WPP's media agencies. GroupM's scale creates access to the best media opportunities at the best prices.
GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare. Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our stakeholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.