DETROIT – JANUARY 21, 2014 – Marketing communications agency Lowe Campbell Ewald, announced today that it has officially opened the doors to its new office headquarters in the heart of downtown Detroit, after 36 years in Warren, Mich. The new office is located in the original J.L. Hudson Co. warehouse at Ford Field on 2000 Brush Street, also home to the NFL’s Detroit Lions, occupying five floors for its more than 500 employees.
Lowe Campbell Ewald is the first company to occupy the space – formerly a warehouse complex dating back to the 1920s. The agency worked with Detroit-based architect Neumann/Smith to design the space, customizing every aspect to encourage collaboration and idea sharing. Detroit-based Turner Construction Co. provided contracting services, while Jones Lang LaSalle served as the agency’s real estate broker.
“This is a transformative moment for Lowe Campbell Ewald,” said Jim Palmer, CEO. “Detroit is attracting creative and entrepreneurial talent from all corners of the globe, and we want to be part of that movement. Our new headquarters will bring our employees together in a idea-inspiring atmosphere where great things can happen for us, our clients and the city. Lowe Campbell Ewald was founded in Detroit nearly 103 years ago – it’s great to be back home and contribute to the city’s revitalization.”
The 122,000 square foot space includes an open environment with nearly 100 collaboration areas and state-of-the-art technology throughout. From indoor tree houses to both interior and exterior patios, the unique space will allow employees to discover new capabilities and functionalities on a daily basis.
Other design and technology elements include an interior three-story LED video wall – the first of its kind in Detroit – a dual-sided multi-touch interactive video wall, and a Real Time Marketing data lab. The office also boasts sustainable solutions such as reclaimed barn wood from Michigan, oversized work counters made of recycled palettes and concrete, LED lighting with energy efficient controls, eco-friendly chairs made with recycled content and environmental fabrics, and much more. Nearly all of the furniture products were manufactured in Michigan.
Additionally, in a nod to the Lowe Campbell Ewald’s past, the new space includes a ceiling soffit made out of the agency’s brass print plates, featuring its work from the 1950s-1980s.
This relocation marks another important chapter for the agency that has experienced significant change. In the past six months, Lowe Campbell Ewald has announced new leadership, the alignment to a worldwide network with the ability to offer clients global solutions, and the addition of a New York office. The agency has also recently won a considerable amount of new business, including clients such as Atkins, LifeLock, Western Governors University, the Detroit Lions and University of Michigan.
About Lowe Campbell Ewald
Lowe Campbell Ewald is a full service, fully integrated advertising and marketing communications agency in the U.S. The agency provides both traditional and specialized capabilities including advertising; insights and strategic planning; integrated content strategy and development; digital; social, DM/CRM, retail and experiential marketing; and media planning and buying. As the U.S. hub for the Lowe and Partners global network, Lowe Campbell Ewald has offices in Detroit, Los Angeles, New York and San Antonio. Clients include Alltel Wireless, Atkins Nutritionals, Inc., Cadillac, Consumers Energy, Detroit Lions, Kaiser Permanente, LifeLock, Inc., Olympic Paints and Stains, OnStar, USAA, the United States Navy and Western Governors University.