DETROIT – FEBRUARY 12, 2014 – Marketing communications agencyLowe Campbell Ewald announced today its partnership with De’Longhi North America Inc., following an agency review. De’Longhi is the global leader in espresso and comfort products with a presence in 123 countries.
De’Longhi will be added to a New York office roster of clients including Unilever, Snuggle and the Milk Processor Education Program, as well as other premium brands in the Lowe Campbell Ewald U.S. portfolio such as Cadillac, the United States Navy and OnStar. Lowe Campbell Ewald opened its New York office on January 1 and will soon be moving to a new office located at 386 Park Avenue South.
“We are thrilled to have opened Lowe Campbell Ewald in the new year and work with such a premium branded company right out of the gate,” said Sal Taibi, president of Lowe Campbell Ewald’s New York office. “This speaks to the capabilities Lowe Campbell Ewald offers – international expertise through Lowe, a national network with offices throughout the U.S., and a New York base that serves as a launching pad for global marketers. De’Longhi is a global leading brand that values quality, design and innovation, and we are excited to kick off their new marketing efforts in North America.”
“Our team was extremely impressed with Lowe Campbell Ewald’s experience in building business, as well as the unique, disciplined process of gathering consumer insights to lead creative development,” said Linda Passaro, vice president of marketing, De’Longhi North America Inc. “We are eager to begin building our partnership and to launching our marketing efforts in North America, bringing the De’Longhi Italian experience to consumers at home.”
About Lowe Campbell Ewald
Lowe Campbell Ewald is a full service, fully integrated advertising and marketing communications agency in the U.S. The agency provides both traditional and specialized capabilities including advertising; insights and strategic planning; integrated content strategy and development; digital; social, DM/CRM, retail and experiential marketing; and media planning and buying. As the U.S. hub for the Lowe and Partners global network, Lowe Campbell Ewald has offices in Detroit, Los Angeles, New York and San Antonio. Clients include Alltel Wireless, Atkins Nutritionals, Inc., Cadillac, Consumers Energy, Detroit Lions, Kaiser Permanente, LifeLock, Inc., the Milk Processor Education Program, Olympic Paints and Stains, OnStar, Snuggle, Unilever, USAA, the United States Navy and Western Governors University.
About De’Longhi America, Inc
Headquartered in Upper Saddle River, N.J., De’Longhi America, Inc. is the North American subsidiary of the De’Longhi Group and has been operating in the U.S. for the past 30 years. De’Longhi Group is based in Treviso, Italy and is on the forefront of the small domestic appliance category with a range of premium products under three internationally renowned brands: De’Longhi, Kenwood and Braun.The De’Longhi Group is committed to continuing their mission to create exceptional products that improves the lives’ of the consumer through innovative technologies and unparalleled design. www.delonghi.com
The De’Longhi brand is based in Treviso Italy and is #1 globally in espresso & comfort products. Highest quality, high Italian design and meaningful product innovations are the core values of the De’Longhi brand. De’Longhi is present in over 123 countries and creates products in three main categories: espresso, specialty cooking and home comfort. After more than a century of perfecting its products, De´Longhi remains committed to creating innovations that bring convenience and style into every customers’ home; making the everyday better.