NEW YORK—Maxus, the award-winning global media agency network that is part of GroupM, today appointed Neil Stewart to the newly created global role of Chief Client Officer.
The announcement was made by Vikram Sakhuja, Global CEO of Maxus. He said that Stewart, currently CEO of Maxus Asia Pacific, will continue to be based in Singapore and will assume his new responsibilities on January 1, 2014. He will be responsible for overseeing all global and regional client relationships at Maxus for clients including UPS, Barclays, Church & Dwight, NBCUniversal and Fiat.
“I’m very pleased to promote Neil as our first global chief client officer,” Sakhuja said. “This is a major new position for Maxus that provides us with a more structured approach to addressing key client issues worldwide. Neil’s client-side background, combined with his stellar track record at Maxus, makes him the perfect person for the job.”
At Maxus Asia-Pacific, Stewart will be succeeded by Ajit Varghese, currently CEO of Maxus South Asia.
As CEO of Maxus Asia-Pacific since 2009, Stewart oversaw a growth period in which the network’s billings and revenue almost tripled. During his tenure he established a strong regional team servicing multi-market clients such as L'Oreal, JetStar and most recently China Union Pay. He also spearheaded a strategic alliance with Japanese agency group Asatsu ADK and launched Metalworks, Maxus’ creative technology R&D unit based in Singapore.
“Over the past four years here in Asia, and indeed across the world, we’ve seen more and more clients looking to Maxus to help manage their business in multiple markets,” Stewart said. “As global Chief Client Officer I plan to utilize all the resources available within Maxus and GroupM to help brands succeed both regionally and globally in the ever-changing media landscape.”
Over the past six years, the Mumbai-based Varghese has made Maxus the fastest-growing agency in India. During that time Maxus became one of the top three most-awarded agencies in India. Following a transitional period, Varghese will relocate from Mumbai to Singapore.
Photos of Neil Stewart and Ajit Varghese are available on request.
Maxus is a global communications agency that helps marketers build profitable relationships between consumers and their brands. We combine the disciplines of communications planning and customer relationship marketing to deliver Relationship Media, a new model powered by creative media thinking and sophisticated, real-time customer data. Our services include communications strategy, digital marketing, direct response media, database management and media planning and buying. We have more than 1,750 people in 70 offices worldwide, and we're part of GroupM, the world's largest media investment management group that serves as the parent company for all of WPP's media agencies. GroupM's scale creates access to the best media opportunities at the best prices.
GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare. Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our stakeholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.