NEW YORK—Lori Greene, a multi-platform content creator with extensive experience in both traditional and digital media formats, has been named Content Director for Maxus North America, a new position for the award-winning GroupM global media agency.
The announcement was made by Mark Egan, Chief Strategy Officer of Maxus North America, who said Greene will begin her new role effective immediately and will report to him. She will be based in New York.
“By putting content at the heart of our planning, we aim to break through the clutter and engage audiences,” Egan said in making the announcement. “In this way Lori will help us unite customer touch points and integrate our clients' messaging. Along with data, content is a key area for engineering truly powerful communications strategies.”
In essence, Egan said Greene will be responsible for finding ways for content to bring the agency’s clients' communications strategies to life through the Maxus concept of “relationship media” and the application of strategic content ideas and initiatives that aim to break through the clutter and engage audiences.
Greene is a proven content executive highly proficient in all aspects of media, including social, mobile, broadband, television, digital, and print. Since 2011 she has worked as a senior-level consultant to organizations including Time Inc. Content Solutions, and Columbia University. Prior to that she worked as Senior VP of Digital Media and Content for HSM Global, and was previously an Executive Producer for BBC America Digital, where she increased web traffic over 100 percent through the intelligent integration of video, digital, and social elements, sparking double-digit revenue growth.
Greene also serves as the Vice President of Programming for NY Women in Communications and most recently brought digital content and marketing strategy to the International Institute for Learning, a business-to-business training company. In addition, she teaches digital content strategies, social media, and more at New York University, the Institute of Culinary Education, Brooklyn College, and others, and is a guest speaker, panelist, and lecturer on digital and leadership subjects.
Earlier in her career she held senior-level, content-oriented staff and consulting roles with Reader’s Digest Association Interactive, A&E TV Network, Court TV Online and the Food Network. A photo of Lori Greene is available on request.
Maxus is a global communications agency that helps marketers build profitable relationships between consumers and their brands. We combine the disciplines of communications planning and customer relationship marketing to deliver Relationship Media, a new model powered by creative media thinking and sophisticated, real-time customer data. Our services include communications strategy, digital marketing, direct response media, database management and media planning and buying. We have more than 1,750 people in 70 offices worldwide, and we're part of GroupM, the world's largest media investment management group that serves as the parent company for all of WPP's media agencies. GroupM's scale creates access to the best media opportunities at the best prices.
GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare. Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our stakeholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.