NEW YORK—Chris Martin, a media agency executive with extensive experience in strategic marketing, communications and business development, today was named Director of Business Development and Marketing for Maxus North America, a new position.
The announcement was made by Maxus North America CEO Louis Jones, who said Martin will report to him and will begin his new role effective immediately.
“This is a key position for us in North America as we work to fuel the growth and stature of Maxus, in this region and globally,” Jones said in making the announcement. “Chris has broad experience in all the areas we need to address at this stage of our development, such as new business, marketing and public relations. We look forward to being the beneficiary of his multiple talents.”
Maxus is one of four global WPP media and marketing agency networks within GroupM, along with MEC, MediaCom, and Mindshare.
Martin most recently worked at OMG in the company’s Business Development Unit as a Director across its various agencies. In that role he managed new business pitches from RFP to completion for both global and national accounts and headed up several marketing initiatives, working closely with a range of Omnicom entities such as OMD, PhD, Optimum Sports, Outdoor Media Group, Novus, OMG Direct, DDB, BBDO.
In his new role, Martin will be responsible for coordinating new business development for Maxus North America, as well as the creation and dissemination of marketing collaterals for what has been the fastest-growing global media agency for the past three years (Source: RECMA). He will also work closely with the agency’s global new business team on worldwide account pitches and will play a key role in the agency’s public relations outreach efforts and strategic messaging initiatives.
Prior to moving to OMG, Martin served as a Director of Marketing and Business Development for PhD New York, where he played a key role in new business wins for clients such as Gap and GSK.
Martin has also worked as a new business consultant specializing in the sourcing implementation and management of in-house hardware and software print solutions, and as an account director for Ogilvy & Mather:Ogilvy Action in New York. And in an unusual credential for a media agency executive, he also holds a law degree.
A photo of Chris Martin is available on request.
Maxus is a global communications agency that helps marketers build profitable relationships between consumers and their brands. We combine the disciplines of communications planning and customer relationship marketing to deliver Relationship Media, a new model powered by creative media thinking and sophisticated, real-time customer data. Our services include communications strategy, digital marketing, direct response media, database management and media planning and buying. We have more than 1,750 people in 70 offices worldwide, and we're part of GroupM, the world's largest media investment management group that serves as the parent company for all of WPP's media agencies. GroupM's scale creates access to the best media opportunities at the best prices.
GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare. Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our stakeholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.