TV Spots Encourage Consumers to "Recycle Your Lawn"
Kansas City, MO — November 15, 2012 — New broadcast work from Meers Advertising debuts this month for the Environmental Division of Johnson County, KS. The new campaign, "Recycle Your Lawn" encourages residents to skip the bags and return the nutrients right back onto the lawn by using their mowers to mulch the grass and leaves. Rather than bagging up grass clippings and raking piles of leaves, Johnson County recommends "recycling your lawn."
Meers created two :30-second commercials which feature the character Father Nature. Father Nature, or "Papa" Nature, appears when he finds residents improperly managing their yard waste. Father Nature is a larger than life character who advises when managing your lawn to "mow it high and let it lie." The two announcements (links follow) are airing on cable stations in Johnson County as well as in select movie theatres in targeted communities.
Father Nature - Larry
Father Nature - Todd
"There is currently a lot of confusion about what should be done with yard waste. We wanted to create a simple and memorable message that would stick with residents when faced with the yard waste task," said David Thornhill, Meers Creative Director. "Our character, Father Nature, provides a voice of reason to a couple of consumers who are handling their yard waste improperly – just as Father Nature should."
Recycling a lawn is the natural way to go and is a simple, healthy way to manage yard waste and keep it out of landfills and out of storm drains. It also cuts back on time and money spent managing yards. It is illegal to put anything other than clean rainwater down a storm drain.
Meers Advertising was selected this past summer after a formal agency search and review to work with Johnson County (KS) Department of Health and Environment and the county's Stormwater Management Program to create the educational marketing campaign. Meers worked with T2+Back Alley Films as their video production partner for the campaign.
About Meers Advertising
Founded in 1993, Meers is a national full-service digital marketing and advertising agency headquartered in Kansas City, Missouri. The agency works to advance clients' businesses by helping them solve marketing challenges through relevant, engaging and compelling communications. Meers works with Armed Forces Bank/Academy Bank, Missouri Gas Energy, Kauffman Center for the Performing Arts, several Blue Cross and Blue Shield plans, and others. For the second consecutive year, Meers was named as the fastest growing Kansas City private company in 2012 by Inc. Magazine's "Inc. 5000." In July 2012, Meers was recognized as "Kansas City's Top Company" by KC Business Magazine. Meers is a member of the 4As. For more information about Meers Advertising, please visit www.meers.com.
About T2+Back Alley Films
Originating as the in-house production department of a Fortune 500 company to produce live events, broadcast and corporate video projects in the late 1980s, T2 has grown into the independently owned powerhouse it is today. At its core, T2 is a design focused production center, specializing in creative strategy, commercial and corporate video production, interactive web development, and experiential design. Nationally recognized for its work, T2 provides creative, strategic solutions to businesses, advertising/digital agencies, marketing and PR firms, and entertainment companies. (www.t2.tv)
About Johnson County HED
Johnson County Kansas is a community of choice with a current population of more than 544,000, making it the most populated of the 105 counties in Kansas, but traditionally having the lowest mill levy in the state. Johnson County offers a vibrant quality of life including nationally recognized schools, libraries, and parks where businesses and families choose to locate and call their home. The Department of Health and Environment was newly formed in March of this year as a result of merging the county's Department of Health and the Environmental Department.
The Johnson County Department of Health and Environment, Solid Waste Management Program, conducts oversight activities pertaining to all solid waste management facilities in the County. The Program also assures investigation and proper cleanup of illegal solid waste dumps in the County. It serves as staff support to the County's Solid Waste Management Committee whose purpose is to provide for a comprehensive and strategic solid waste management plan. The Johnson County Stormwater Management Program provides financial, technical, and other stormwater assistance services to encourage regional solutions for protecting human lives and property, conserving natural resources, and promoting appropriate public use of Johnson County stream corridors. (www.jocorecycles.org)