NEW YORK— Today, Mindshare announced the appointment of David Lang as Chief Content Officer, North America, further demonstrating the company’s increasing investment and focus in real-time content. He will continue to serve as President of Mindshare Entertainment (MSE), the agency’s award-winning branded entertainment group.
Lang’s promotion is the latest in a string of high-level advancements and appointments for the company, key among them are Bob Ivins, Chief Data Officer, and Jordan Bitterman, Chief Strategy Officer, both of whom Lang will collaborate with to translate data and consumer insights into real-time, socially-focused and shareable content. The initiative is core to Mindshare’s “Adaptive Marketing” ethos, which leverages data and consumer insights to rapidly create, alter and deliver high-value, highly-relevant marketing to consumer targets. David will report to Colin Kinsella, CEO of North America.
“David embodies the media agency of the future…one that not only understands where and when to market content, but how best to create it,” said Colin Kinsella, CEO, Mindshare North America. “Having come to Mindshare as an Emmy Award-winning television producer, David is a first-rate story teller and an expert at weaving data and insights into content. In creating this position at Mindshare and having recently created the first Chief Data Officer role for any media agency with Bob Ivins at the helm, we are amongst the first and only agencies to empower these capacities to reach the full potential of real-time marketing.”
Stacy Minero will continue to oversee the Content Strategy practice, where she is responsible for driving a more strategic and systematic approach to content strategy from advanced planning to development, discovery, and distribution. She will report to Bitterman and Lang.
Greg Manago, Managing Director and Senior Producer will take on additional creative and leadership responsibilities within Mindshare Entertainment and will continue to report to Lang.
For over seven years, Lang has guided Mindshare Entertainment in breaking new ground with innovative and multi-platform content experiences, garnering more awards than any other branded entertainment group. Among its many accomplishments, the team created, “In the MotherHood”, the first ever online branded entertainment campaign to be sold to broadcast television (ABC, 2008). MSE has worked with many clients in Mindshare's portfolio, including over 30 Unilever brands, (Dove, Axe, Magnum, Fruttare, etc) American Express, IBM, Royal Caribbean, CVS, American Family Insurance, Kimberly Clark, Pepsi (Lipton), LG, Land Rover and many others.
“The advertising and content space has evolved exponentially over the last seven years,” says David Lang, chief content officer, Mindshare, North America. “The most effective media campaigns need big data to understand the consumer, entertainment expertise to develop a compelling story and the technology to deliver it rapidly and with impact. With industry-leading resources in all three areas, we are empowered to constantly break new ground and continually redefine the content space.”
Photo available upon request.
Mindshare is a global media agency network with billings in excess of US$29.2 billion (source: RECMA). The network consists of 113 offices in 82 countries throughout North America, Latin America, Europe, Middle East, and Asia Pacific, each dedicated to forging competitive marketing advantage for businesses and their brands. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group.
GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare. Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our stakeholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.