NEW YORK—Mindshare, the award-winning global media agency network that is part of GroupM, today named Colin Kinsella as its new Chief Executive Officer for North America.
The announcement was made by Mindshare Global CEO Nick Emery, who added that Kinsella’s appointment is effective July 15.
“Our challenge as a business is to realize media's potential to be our client's lead business partner,” Emery said in making the announcement. “Everything begins and ends in media, and Colin's leadership will ensure that Mindshare is a business partner above and beyond the conventional.”
Kinsella succeeds Antony Young, who will remain with Mindshare while shifting his focus to global business projects and development. Both Kinsella and Young will report to Emery.
“I want to thank Antony for leading North America for the past 20 months and for his many contributions to the success of our agency,” Emery said. “He did excellent work, bringing us a fresh perspective and new ideas.”
Kinsella comes to Mindshare with more than 20 years of experience in traditional and digital advertising. Most recently he was CEO North America for Digitas, a Publicis agency. In that role, he was responsible for driving growth, innovation and collaboration across the agency’s largest region.
Previously in his career, Kinsella served as Global Chief Innovation Officer for Razorfish, a role he was appointed to in May 2009 after working as president of the agency’s Western region. Prior to joining Razorfish in 2004, Kinsella led creative, strategy and business-to-business efforts at QuinStreet, a startup specializing in online marketing and technology, which he joined after working for 14 years in a range of leadership roles at Foote Cone and Belding in San Francisco, London and Chicago.
As CEO of Mindshare North America, Kinsella will be responsible for the management and operation of all Mindshare activities in five U.S. cities and Canada, overseeing an agency with more than 800 employees and more than $9 billion in billings (Source: RECMA).
“I’m very excited about this new opportunity,” Kinsella said.
“I've admired Mindshare for years and am a big believer in the agency's goal of becoming their clients’ lead business partner. Their adaptive marketing perspective is tailor made to lead in this new era of utilizing real-time consumer data to rapidly initiate, alter and optimize client marketing efforts.”
Photos of each executive are available on request.
Mindshare is a global media agency network with billings in excess of US$29.2 billion (source: RECMA). The network consists of 113 offices in 82 countries throughout North America, Latin America, Europe, Middle East, and Asia Pacific, each dedicated to forging competitive marketing advantage for businesses and their brands. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group.
GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare. Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our stakeholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.