Hong Kong - October 29, 2013 - Effective immediately, Mitchell Tan has joined Doremus, the global business communications specialist, as Managing Director for the Greater China region. In joining Doremus, Mr. Tan fills the role of Managing Director for the Asia region previously held by Vincent Tam, who will assume a new role as strategic advisor to the agency and key clients.
Based in Hong Kong, Mr. Tan will oversee Doremus Hong Kong as well as our China based operations, reporting to Richard Beccle, Group Managing Director, Doremus Asia-Pacific.
Mr. Tan brings over 17 years’ experience with global network agencies such as Leo Burnett’s, DDB and Bates. He has consulted for many Fortune 500 companies, including Exxon Mobil Asia-Pacific, Philips Asia-Pacific, HSBC Asia-Pacific, Shell, and Heineken across the Asia-Pacific region.
Originally from Singapore, Mr. Tan has called Hong Kong home for the past nine years.
“We are delighted to have Mitchell on board,” said Richard Beccle. “He understands Doremus’ commitment to creating outcomes for our clients, specifically when there is an increasing demand for agencies to have expertise and knowledge in digital and integration. Mitchell brings an entrepreneurial mindset to the role, reflecting strategies that are time proven and ideas that meet clients’ needs in the current business landscape.”
Howard Sherman, Doremus CEO added that, “Doremus is all about the ‘business’ of the brand, not just the marketing of it, which makes Mitchell, with his experience and expertise, a perfect fit for us in Asia-Pacific, and within the global network as well. We are also grateful to Vincent (Tam) for navigating our business interests across the Asia Pacific region.
Doremus (http://www.doremus.com) is a specialist in a world of generalists. With offices in every major business center: New York, San Francisco, London, Frankfurt, Hong Kong, and Beijing, Doremus specializes in the Business of the Brand®, helping companies align their communications with their business objectives. We do this by leveraging a unique understanding of the complexity of our clients’ industries and audiences, then translate that understanding into compelling business-building solutions. BtoB magazine, the leading publication in business communications, has consistently named us one of their “Top Agencies” every year for the past decade. Doremus is a part of Diversified Agency Services, a division of Omnicom Group Inc.
About Omnicom Group Inc.
Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com), manages Omnicom’s holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.