LEAWOOD, Kan. (November 20, 2013) – Leawood-based advertising agency, Muller Bressler Brown (MBB), recently began work with the Kansas Department of Agriculture in developing an eCommerce solution for the department.
As the Agency of Record for the Kansas Department of Agriculture, MBB will provide overall strategy, creative and development in the digital space for KDA. MBB is partnering with Ohio-based FLM+, who specializes in the agriculture category.
“The Kansas Department of Agriculture is looking forward to working with MBB as we seek to identify new, creative marketing initiatives to promote the state’s largest industry, agriculture,” said Megan Crudup, Communications and Public Relations Associate Director of KDA, “MBB’s impressive portfolio as well as their skills and knowledge of the agriculture industry make them the ideal marketing partner.”
As consumers continue to become more digitally savvy, it is necessary for the agriculture industry to have eCommerce tools to connect food and product providers to consumers seamlessly. The solutions MBB and KDA will work to create will provide this access not only within the borders of Kansas, but beyond.
“The agriculture market is expanding nationwide and the Kansas Department of Agriculture is an influential leader in the industry,” said Jim Brown, Partner and COO at Muller Bressler Brown. “We’re excited to help grow KDA’s footprint in the business community and showcase its capabilities in a meaningful way to today’s consumers.”
About Kansas Department of Agriculture
The Kansas Department of Agriculture is the state agency devoted to the total support of agriculture in Kansas. The department works for the entire Kansas agriculture sector, including farmers, ranchers, food establishments and agribusinesses. The department is dedicated to providing support and assistance to make Kansas businesses successful and encouraging more farms, ranches and other agriculture business to expand in or relocate to Kansas.
KDA is organized in a variety of divisions and programs that perform different administrative, marketing, regulatory and other services. Learn more about KDA at agriculture.ks.gov.
Founded in 1982, MBB is a full-service agency with offices in Leawood, Kan., and Peoria, Ill. The firm works in the business-to-consumer and business-to-business categories for regional and national brands, offering clients big agency thinking without the big agency hassles. MBB also operates a division called Hippo that works exclusively in the health care category. Ingram’s Magazine recently honored MBB with its Best Companies to Work For award for 2013. For more information, visit mbbagency.com.