New York, NY – July 9, 2013 – What do Albert Einstein, Irving Berlin, Golda Meir, legendary beers, experimental cuisine and dynamic art, architecture and fashion have in common? They all came to the United States via Antwerp.
That’s the message being trumpeted in a new tourism campaign from Belgian Tourist Office Flanders-Brussels (Visit Flanders), Antwerp Tourism and the Red Star Line Museum.
The campaign, created by Green Team, points out how many elements of American culture--both past and present--have their origins in Antwerp, Europe’s second largest port city.
Much of that is due to the ships of the Red Star Line. Between 1873 and 1934, over 2 million Europeans emigrated to the US aboard Red Star Line ships, which departed out of Antwerp. Their stories are being brought to life at the new Red Star Line Museum, scheduled to open in Antwerp, Belgium, on September 28, 2013.
“The Via Antwerp campaign not only tells the stories of the passengers who travelled on board the Red Star Line ships via Antwerp,” says Geri Jacobs, Director North America of Visit Flanders, “it also highlights all the great things that are still here, confirming Antwerp’s stature as a cosmopolitan and open-minded city with a rich past, a vibrant present and an international outlook.”
The campaign will run in online banners nationally, and in New York City out-of-home (subway two-sheets and urban panels) were posted on or around July 3. A campaign microsite (www.ViaAntwerp.com) provides a deeper explanation of the Red Star Line Museum and other Antwerp attractions, and allows users to enter a sweepstakes to win a free trip to Antwerp for the museum grand opening in September.
“It’s really quite amazing how many things we enjoy in the US today have come to us via Antwerp,” says Green Team President Hugh Hough. “This campaign is a celebration of rich cultural influences, both past and present.”
About Visit Flanders (Tourist Office for Flanders-Brussels)
Visit Flanders promotes travel to Flanders, the northern region of Belgium. Its central location in Europe, its rich history and culture and blossoming food scene make it a worthwhile stop en route to Amsterdam, London or Paris (all under 2 hours away by high-speed train).
About Antwerp Tourism
This year the city of Antwerp is celebrating the 350th year anniversary of the Antwerp Academy of Fine Arts, the 50th anniversary of its prestigious fashion department (with alumni like Dries Van Noten, Raf Simons and Martin Margiela) and Antwerp will also be the location of the next World Outgames (LGBT) in August 2013.
About The Red Star Line Museum
The Red Star Line Museum which is slated to open its doors on 28th September 2013 is housed in the original shipping company buildings of the Red Star Line. It is the bookend to the Ellis Island Museum. One of the only original buildings of its kind in Europe, it is being renovated by Beyer Blinder Belle Architects, the same NY architectural firm that also renovated Ellis Island. Apart from telling the story of the Red Star Line passengers, the museum also wants to reflect on human mobility throughout the centuries.
About Green Team
Green Team is an independent strategy and communications agency that specializes in sustainability and travel. Green Team is headquartered in New York, with offices in Australia, Brazil and Mexico. For more information, please visit www.greenteamglobal.com