New York, NY, October 3 – Orion Trading, a company within Orion Holdings and the media barter unit of IPG Mediabrands announced today that Barbara Di Maria and Rich Wakeford have been promoted. DiMaria, former SVP, Director of National Broadcast, has been promoted to National Media Director, adding responsibility for digital media as well as national television and radio. Rich Wakeford, SVP, Local Broadcast Director, has been promoted to Local Media Director, adding responsibility for out-of-home as well as local television and radio.
Laura Ryan, President, Orion Trading, U.S., stated, “Barbara and Rich have each demonstrated strong leadership among their teams and for our clients. They have both played an integral role Orion's growth, and we look forward to their added contributions to lead these additional departments.”
DiMaria joined Orion Trading last year. Previously, she spent seven years at Ingenuity Media at the Martin Agency where she was Senior Vice President, Director of Investments.
Wakeford joined Orion Trading in 2006. Since that time, he has negotiated and implemented high impact brand associations for Orion’s clients which include major sporting events, major award shows, and local charities. Throughout his career, he’s worked on a broad range of categories including automotive, retail, travel and theatrical both on the client side and at media agencies.
About ORION Holdings
Orion Holdings, a division of IPG Mediabrands, is a solutions-oriented collection of media companies that support and/or complement what traditional advertising agencies can offer to clients. In that spirit, the professionals within Orion Holdings are passionately-focused on providing effective financial and strategic solutions for their clients worldwide. Orion Holdings includes: Orion Capital (media investments), NSA Media (newspaper services), Orion Trading (barter), rapport Worldwide (out-of-home media), Orion Printing (print management), and Wahlstrom (local lead generation).
About IPG Mediabrands
We were founded by Interpublic Group (NYSE: IPG) in 2007 to manage all of its global media related assets. Today that means we manage and invest $36 billion in global media on the behalf of our clients, employ over 7,500 diverse and daring marketing communication specialists worldwide and operate our company businesses in more than 127 countries.
A proven entity in helping clients maximize business results through integrated, intelligence-driven marketing strategies, we are a global holding company that enhances offering and performance across its network of media agencies including UM, Initiative, BPN, ORION Holdings, ID Media and its roster of specialty service agencies including MAGNA GLOBAL, Mediabrands Audience Platform (Cadreon, Reprise Media, Ansible, Spring Creek Group), Mediabrands Publishing, the IPG Media Lab, Ensemble, and Identity.