LONDON—GroupM, the leading global media investment management operation, today named Pierre Conte as its new CEO of GroupM France.
The announcement was made by GroupM EMEA CEO Dominic Grainger, who said Conte will report to him and will begin his new role on September 16.
“We have ambitious plans for GroupM and our agencies in France,” said Grainger. “We’re now entering a new phase of our development and are expanding new services in digital, consumer insight and content to help our clients grow their business. Pierre's management experience, leadership qualities and knowledge of the market make him the ideal candidate to lead GroupM in France and bring our future ambitions to life.”
Conte succeeds Bruno Kemoun and Eryck Rebbouh, who developed GroupM in France over the past two years and will continue to support and advise GroupM and its agencies in the future as consultants.
Conte comes to GroupM with more than 25 years of experience in media and advertising. Most recently he served as CEO of Figaro Media and Figaro Classifieds as well as Director of Madame Figaro, responsible for advertising sales of Groupe Figaro. He also oversaw digital development of Groupe Figaro for eight years. Prior to joining Groupe Figaro, Conte was CEO of OMD France from 2002-2005.
As CEO of GroupM France, Conte will oversee one of the leading media investment management operations in France. GroupM France has five media agencies: KR Media, Maxus, MEC, MediaCom and Mindshare with nearly 600 employees and 2012 billings of Euro 2.3 billion, according to RECMA.
“I'm very excited about this new opportunity,” Conte said. “GroupM and WPP have the best array of talent and the best assets in France just as they have throughout most of Europe. I’m looking forward to helping our agencies grow, and partnering with our clients to help their businesses flourish throughout France.”
GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare. Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our stakeholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.