Newington, N.H., Nov. 14, 2013 – Planet Fitness, the innovative health club franchise known for its Judgement Free Zone® and affordable prices, named Draftfcb Chicago its digital and social marketing agency of record, effective immediately following an RFP that narrowed down to three agencies.
“Throughout this process, Draftfcb demonstrated strong social media and digital marketing experience, and the ability to adapt to the consumer’s ever changing behavior online. They have a true understanding of our brand and what makes us unique,” said Mike O’Brien, director of brand management for Planet Fitness. “We’re confident that this partnership will take our digital presence to the next level and bring a fresh approach to our social marketing channels.”
With approximately 700 locations around the country and growing, Planet Fitness is focused on enabling members to relax, get in shape and have fun without being subjected to the hard-core attitudes that may exist in other gyms.
“We’re excited to partner with Planet Fitness and amplify its offerings in the social world in which we live,” said Michael Fassnacht, president of Draftfcb Chicago. “The company’s unique and innovative approach to fitness is also ripe for a creative digital campaign that will resonate with its growing consumer base.”
Philadelphia-based Red Tettemer O’Connell + Partners will continue as lead AOR handling overall brand strategy, creative and media for Planet Fitness, a role it assumed in June 2012.
New York City-based RF|Binder assumed the role of public relations agency of record as of July 2013.
About Planet Fitness
Founded in 1992 in Dover, N.H., Planet Fitness is now the fastest-growing, full-size health club franchise in the United States, and has revolutionized the industry with a combination of extremely low prices and a unique, friendly, and hassle-free environment called the Judgement Free Zone®.
Planet Fitness has approximately 700 locations nationwide and has grown to more than 4.5 million members. The company prides itself on giving people an unbeatable value, top-notch facilities, and an atmosphere that focuses on the needs of occasional or first-time gym users rather than hard-core fitness fanatics. All Planet Fitness clubs feature a wide selection of high quality, brand-name cardio and strength equipment, and provide unlimited fitness instruction with every membership.
Planet Fitness is also a national brand partner of NBC's The Biggest Loser®. For more information or to join online, visit www.PlanetFitness.com.
Draftfcb places equal emphasis on creativity and accountability, science and art. We are made up of a diverse, passionate group of thinkers, creators, poets, artists & technologists devoted to creating brilliant ideas that change behavior. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. Our worldwide network now spans 151 offices in 90 countries, with nearly 8,600 people, and is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com.