April 2, 2013 (KANSAS CITY, Mo.) – Sullivan Higdon & Sink (SHS) took home two Atlanta Marketer of the Year (AMY) awards for its animal-health work on behalf of Merial, Limited.
SHS won in two categories – Business-to-Business Integrated Marketing Campaign and General Market Print Advertising – for marketing efforts on behalf of LONGRANGE™ (eprinomectin). In 2012, Atlanta-area based Merial launched LONGRANGE, an innovative cattle deworming product that could help producers increase cattle production cost per head. SHS and Merial have worked together since 2010. Additionally, the Integrated Public Relations program for the LONGRANGE launch was a finalist for an AMY.
The Atlanta chapter of the American Marketing Association hosts the annual AMY awards, which recognizes excellence in marketing. Judging is done by Atlanta-area business leaders, marketing experts and academia.
"It's always great to be recognized by our industry peers," said John January, senior vice president and executive creative director for SHS. "But, it's maybe a little sweeter than usual this time because we worked side-by-side with our client for a very long time to help launch this brand. I am proud of the work and proud for our client."
About Sullivan Higdon & Sink
SHS creates borderless brand experiences for clients who refuse to follow the flock. With offices in Kansas City, Wichita and Washington, D.C., the agency's client roster includes American Century Investments; Blue Cross and Blue Shield of Kansas City; Blue Rhino; Borden Cheese; Dairy Farmers of America; CareFusion; Cargill; hilmor – a division of Newell-Rubbermaid; INTRUST Bank; The Kansas City Chiefs; Merial – a Sanofi company; North Kansas City Hospital; Pratt & Whitney and SONIC®, America's Drive-In® among others. Learn more about SHS, and view our recent work at wehatesheep.com. Connect with us at facebook.com/wehatesheep or on Twitter @wehatesheep.
Merial, a Sanofi company, is a world-leading, innovation-driven animal health company, providing a comprehensive range of products to enhance the health, well-being and performance of a wide range of animals. Merial employs approximately 5,600 people and operates in more than 150 countries worldwide. Its 2011 sales reached more than 2 billion euros. For more information, please see www.merial.com.