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SapientNitro Introduces Sapient CommerceNow 

NASHVILLE – May 21, 2013 – At the IBM Smarter Commerce Global Summit, SapientNitro, part of Sapient (NASDAQ: SAPE), today announced the debut of Sapient CommerceNowSM. CommerceNow is the latest addition to Sapient's EngagedNow suite of offerings, the first end-to-end platform that enables brands to connect with digitally enabled consumers across an integrated set of omni-channel experiences.

Through a fully managed e-commerce platform with software, hosting and operations support powered by IBM Smarter Commerce, CommerceNow allows clients to effectively manage and adapt their buy, market, sell and service processes.

"Companies must adapt to today's savvy, always-on consumer with personalized and highly targeted merchandising techniques," said Chris Davey, global customer engagement platform lead at SapientNitro. "The integration of IBM's Smarter Commerce allows us to deliver customizable e-commerce technology in real-time, ensuring that clients can meet their customers' rapidly changing needs."

"While there are many vendors that offer revenue-sharing, cloud-based systems, CommerceNow's subscription-based model offers each customer its own functionality and brand experience while being able to sustain a comprehensive e-commerce platform," said Steve Cowley, IBM's Vice President, Sales for Industry Solutions. "SapientNitro's ability to integrate brand communications, digital engagement, and omni-channel commerce helps its clients around the world redefine how they engage today's connected consumers, and we see several synergies between our two organizations that we hope to capitalize on in the coming years."

Combining the creative and technological capabilities of SapientNitro and IBM, CommerceNow's offerings include:

·         A turnkey solution: This complete, managed e-commerce solution includes all required IT infrastructure, including comprehensive store templates and integration with third-party capabilities around order management, payment processing, web analytics and e-mail service providers.

·         Scalable capacity: Virtual servers can almost instantaneously respond to increased demand by bursting up the processing and memory to handle traffic spikes.

·         A global solution: With global hosting, support and disaster recovery, the solution reduces time and cost for international expansion.

During day one of the IBM Smarter Commerce Summit, SapientNitro will receive IBM's Smarter Commerce Capability Authorization, a distinction that places SapientNitro as a premier Smarter Commerce solution provider. SapientNitro will now have access to additional benefits such as greater solution visibility and a number of software incentives.  As a premier Smarter Commerce solution provider, SapientNitro will also have access to IBM's integrated commerce solutions that ultimately make it easier for business to grow.

SapientNitro is a gold sponsor of IBM's Smarter Commerce Summit, taking place from May 21-23, 2013 in Nashville, TN. Jon Panella, SapientNitro global lead for commerce within its customer engagement platform practice, will speak on a panel titled "Achieving Seamless Omni-Channel Commerce Experiences As-a-Service" on May 21.

About Sapient EngagedNowSM

EngagedNow is the first end-to-end platform that connects brands with digitally enabled consumers across an integrated set of channels – from web and mobile to tablets and digital signage. It is also the first-ever platform to feature unique products and modular capabilities to support the specific needs of industry verticals: Sapient EngagedFanSM for sports + entertainment, and Sapient EngagedTravelerSM for the airline and hospitality sectors.

About SapientNitro

SapientNitroSM, part of Sapient® (NASDAQ: SAPE), is a new breed of agency redefining storytelling for an always-on world. We're changing the way our clients engage today's connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement, and omni-channel commerce. We call it Storyscaping, where art and imagination meet the power and scale of systems thinking. SapientNitro's unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target, and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit

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