CHICAGO, August 19 , 2013 – Effective immediately, CBS Films has awarded Starcom USA its digital business. The scope of the new assignment includes all digital media buying and planning, including paid social, search and display.
The appointment builds on the strategic partnership Starcom USA has developed with CBS Films. In early 2012, Starcom began managing all of CBS Films’ buying and planning responsibilities outside of digital.
“We are excited to continue to grow our partnership with CBS Films through digital,” said Jeff Pray, Starcom USA vice president/director. “The Starcom LA team has an immense passion for the entertainment industry, and it is with that passion that we will develop and drive cross media integrated plans for CBS Films."
“Starcom continues to be an incredible partner for CBS Films and we are thrilled to expand our business with them into the digital space,” commented Matt Gilhooley CBS Films’ vice president of Interactive Marketing.
CBS Films and Starcom USA are currently at work on the Jon Turteltaub-directed Last Vegas, starring Michael Douglas, Robert De Niro, Morgan Freeman and Kevin Kline, set to be released November 1, 2013; as well as Joel and Ethan Coen’s Inside Llewyn Davis, starring Oscar Isaac, Carey Mulligan, John Goodman, Garett Hedlund and Justin Timberlake, set to be released on December 6.
About Starcom USA
Starcom USA (www.starcomusa.com) is a world-renowned media communications agency that simplifies human understanding insights to deliver meaningful brand experiences. With more than 1,200 employees and an estimated $11.1 billion in billings (RECMA 2012) in the U.S., Starcom USA helps get the right consumers’ attention and delivers brand-building results for many of the world's leading companies, including Allstate, Anheuser-Busch InBev, Bank of America, Burger King, Kellogg Company, Microsoft, Procter & Gamble, Samsung and more. Starcom USA is part of Publicis Groupe [Euronext Paris: FR0000130577], the world's third largest communications group. Publicis Groupe is also ranked as the world’s second largest media counsel and buying group and is the first global network in digital and healthcare communications.
About CBS Films
CBS Films is a division of CBS Corporation. The division develops, finances, acquires, produces and releases theatrical feature films spanning all genres. For more information, log on to www.cbsfilms.com.