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Sullivan Higdon & Sink (SHS) Earns Top Honors at 2013 National Agri-Marketing Awards for its Work with Cal-Ann Farms and Merial 

April 23, 2013 (KANSAS CITY, Mo.) – Sullivan Higdon & Sink (SHS), a communications agency with extensive experience in food value chain marketing took home several awards at this year’s National Agri-Marketing Association (NAMA) Awards.

SHS won a first-place award for its point-of-purchase packaging materials for Cal-Ann Farms. The agency also took home two awards for its work with Merial, a world-leading, innovation-driven animal health company. SHS earned a first-place award for creative work in the brochure category, as well as an award of Merit for an integrated advertising campaign about equine drugs.

Additionally, NAMA named Steve Vandeberg, director of endectocide marketing for Merial, Marketer of the Year. Vandeberg’s work in parasiticides pioneered a golden era for the cattle industry; he developed the launch campaign for IVOMEC® (ivermectin), creating the cattle endectocide category. In November 2012, he helped launch LONGRANGETM (eprinomectin), an innovative product for parasite control in cattle and the first in its category of extended-release dewormers.

“It was a competitive awards season for agricultural marketing and SHS is excited and humbled to take home some hardware,”says Rand Mikulecky, managing partner, SHS.

“All of us at SHS congratulate Steve on being named NAMA’s Marketer of the Year,” continued Mikulecky. “It’s a deserving and fitting tribute to his contributions to the industry, and we’re fortunate to count him as one of our valued clients.”

About Sullivan Higdon & Sink
SHS creates borderless brand experiences for clients who refuse to follow the flock. With offices in Kansas City, Wichita and Washington, D.C., the agency’s client roster includes American Century Investments; Blue Cross and Blue Shield of Kansas City; Blue Rhino; Borden Cheese; Dairy Farmers of America; CareFusion; Cargill; hilmor – a division of Newell-Rubbermaid; INTRUST Bank; The Kansas City Chiefs; Merial – a Sanofi company; North Kansas City Hospital; Pratt & Whitney and SONIC®, America’s Drive-In® among others. Learn more about SHS, and view our recent work at Connect with us at or on Twitter @wehatesheep.

About Merial
Merial, a Sanofi company, is a world-leading, innovation-driven animal health company, providing a comprehensive range of products to enhance the health, well-being and performance of a wide range of animals. Merial employs approximately 5,600 people and operates in more than 150 countries worldwide. Its 2011 sales reached more than 2 billion euros. For more information, please see

About NAMA
NAMA is the nation's largest professional association for professionals in marketing and agribusiness.

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