New York, NY – July 30, 2013 – Sundance Channel has teamed with GEICO and Hyundai in separate branded entertainment campaigns pegged to the upcoming non-fiction series “The Writers’ Room.” Produced in partnership with Entertainment Weekly, the roundtable talk show hosted by Academy Award© winning screenwriter, comedian and actor Jim Rash will delve deep into the world of TV’s creative masterminds, divulging inside details about their smartest choices, toughest decisions, and biggest mistakes. Featured shows in the series include “Breaking Bad,” “Game of Thrones,” “Dexter,” “American Horror Story,” “Parks and Recreation” and “The New Girl.”
“These partnerships are a great example of how Sundance Channel collaborates with its various clients to deepen the viewer experience around the networks’ shows and create unique customized content that demonstrates the distinctive voices of each individual brand,” stated Todd Schwartzman, SVP Integrated Sales, Sundance Channel.
GEICO’s campaign includes original “In the Room With” vignettes that feature the creative teams behind GEICO’s award-winning commercials. Shot on location at the Martin Agency in Virginia, each vignette gives viewers a look at the strategy and creative process that led to some of GEICO’s popular commercials, including “Good News” and “Maxwell the Pig”.
“We thought that the content integration opportunity with The Writers’ Room would be the perfect fit for GEICO and allow viewers to go behind GEICO’s iconic marketing campaign created by their creative partner, The Martin Agency,” said Kate Monaghan, Director of National Broadcast at Horizon Media, GEICO’s longtime media agency partner. “The longevity and success of the campaign relies on our ability to surprise people, to keep the work fresh and continually bring our audience something new and entertaining. Our partnership with Sundance involves the audience on an entirely different level by immersing them in the creative process of one of marketing’s most famous campaigns.”
Hyundai’s “One on One with the Writers” branded vignettes allow viewers to watch extended conversations with writers from Parks & Recreation, Breaking Bad and Dexter. In each vignette, one writer from each show answers questions that provide a deeper look into the life of the writer of a hit show. The writers featured include, Alan Yang (“Parks and Recreation”), Genny Hutchison (“Breaking Bad”) and Arika Mittman (“Dexter”).
“We’re thrilled to partner with Sundance and support The Writer’s Room,” said David Matathia, director of Marketing Communications for Hyundai Motor America. “We think it gives viewers a rare glimpse into the thinking and minds of these talented teams and provides unique access into the creative process.”
The vignettes began airing during the premiere of “The Writers’ Room” on July 29th.
GEICO Vignette #1
HYUNDAI Vignette #1
About Sundance Channel
Sundance Channel is the destination for What’s Next, Now. Showcasing both today’s creative icons and the emerging talent of tomorrow, Sundance Channel tells bold stories with a fresh point of view. In addition to award winning films, Sundance Channel is home to daring new original programming. Launched in 1996 and owned and operated by AMC Networks Inc., Sundance Channel provides perspectives dedicated to founder Robert Redford’s mission to celebrate creativity.
About AMC Networks Inc.
Dedicated to producing quality programming and movie content for more than 30 years, AMC Networks Inc. owns and operates several of the most popular and award-winning brands in cable television. AMC, IFC, Sundance Channel, WE tv, and IFC Films produce and deliver distinctive, compelling and culturally relevant content that engages audiences across multiple platforms. The company also operates AMC/Sundance Channel Global, an international programming business, and AMC Networks Broadcasting & Technology, a full-service network programming feed origination and distribution company.
About Horizon Media
Horizon Media, Inc. is the fastest growing media services company in the world. The company was founded in 1989, is headquartered in New York and has offices in Los Angeles, San Diego, Chicago and Amsterdam, Netherlands. Horizon Media was chosen as 2011 Independent Media Agency of the Year by Mediapost, 2010 U.S. Media Agency of the Year by Adweek, Brandweek, and Mediaweek as well as by Ad Age and as one of the world’s ten most innovative marketing and advertising companies by Fast Company in 2011. In 2012, Bill Koenigsberg, President, CEO and Founder, was honored by Advertising Age as Industry Executive of the Year.
The company’s mission is “To create the most meaningful brand connections within the lives of people everywhere.” By delivering on this mission through a holistic approach to brand marketing, Horizon Media has become the fastest-growing media agency in the industry, with estimated billings of over $4 billion and approximately 800 employees.
The company is also a founding member of Columbus Media International, a multi-national partnership of independent media agencies. For more information, please visit www.horizonmedia.com.
About Hyundai Motor America
Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty, and five years of complimentary Roadside Assistance. Hyundai Assurance includes Assurance Connected Care that provides owners of Hyundai models equipped with the Hyundai Blue Link telematics system with proactive safety and car care services, complimentary for three years. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and in-vehicle service scheduling.