NEW YORK (September 5, 2013)— The Gate Worldwide launched a new website today for its network of six advertising agency offices throughout Asia, Edinburgh, London and New York. Created by The Gate/New York, the gateworldwide.com site was designed not only so that the personalities of each office could shine through, but also to integrate the network’s new brand platform of Making Considered Purchases Worth Considering.
The Gate Worldwide specializes in handling clients that market complicated, hard to explain, define and differentiate products and services that take thoughtful analysis and scrutiny before purchase. Each agency has its own approach to marketing considered purchases worth considering. For example, The Gate London’s Predatory Thinking and The Gate New York’s Killing Sacred Cows philosophies are reflective of their geographical markets.
“The common Gate brand platform of Making Considered Purchases Worth Considering, across all offices, pulls our six offices together even more tightly,” said Beau Fraser, Managing Director at The Gate New York.
“The design is clean and contemporary and more in keeping with the new people we've been lucky enough to attract to the agency,” added David Bernstein, Executive Creative Director. “Even if a potential client or employee is just clicking through our site in the most superficial way, they'd still get an idea of our sensibility.”
The site offers a photographic tour of each office on each homepage, with artistic photos of each location through the changing seasons. The network’s work, press, blogs, staff and contact information are easily accessible and user-friendly.
The Gate New York’s Senior Digital Creative Director Klaus Heesch led the redesign of the site, which was designed by Associate Creative Director Alex Olmsted.
About The Gate Worldwide
The Gate Worldwide is an international advertising agency that works with clients in tough, complicated industries to make their considered purchase products or services worth considering. The Gate manages over $250 million in client advertising and has a network of offices in New York, London, Edinburgh, Hong Kong, Shanghai and Singapore.