SAN FRANCISCO, Feb. 14, 2014 – Trulia (NYSE:TRLA), a leading online resource for home buyers, sellers, renters and real estate professionals, has named Draftfcb San Francisco as its first agency of record, effective immediately. The agency, which was selected following a competitive review, will create a fully integrated campaign for the San Francisco-based company that is set to launch in the second quarter of the year.
“The Draftfcb team stood out during our selection process,” said Kira Wampler, chief marketing officer for Trulia. “The agency developed a strategy that demonstrated a thorough understanding of our consumer and category.”
Added Micky Onvural, Trulia’s senior director, consumer marketing: “The shop’s strong creative ideas are exactly what we seek to drive brand awareness and consumer action.”
Trulia is an online resource that delivers insights on real estate including information on neighborhoods, agents, crime and commutes. Draftfcb bested seven agencies for the business. Previously, Trulia’s marketing efforts were handled internally.
“We are thrilled to continue to elevate Trulia’s position in the marketplace,” said Dominic Whittles, president of Draftfcb San Francisco. “The company’s all-in-one offering is invaluable in the real-estate hunt.”
Other clients on the agency’s roster include Levi Strauss & Co., Electronic Arts, PG&E, Taco Bell, Dockers, Fidelity Investments, Fuhu, Del Monte, Kikkoman, Habitat for Humanity, Ooma and Air New Zealand.
About Trulia, Inc.
Trulia (NYSE: TRLA) gives home buyers, sellers, owners, and renters the inside scoop on properties, places, and real estate professionals. Trulia has unique info on the areas people want to live that can't be found anywhere else: users can learn about agents, neighborhoods, schools, crime, commute times, and even ask the local community questions. Real estate professionals use Trulia to connect with millions of transaction-ready buyers and sellers each month via our hyperlocal advertising services, social recommendations, and top-rated mobile real estate apps. Trulia’s Market Leader subsidiary delivers the leading end-to-end technology and marketing solutions that enable real estate professionals to grow and manage their businesses. Trulia is headquartered in downtown San Francisco. Trulia and the Trulia marker logo are registered trademarks of Trulia, Inc.
Draftfcb is focused on creating ideas that change behavior to move our clients’ businesses. With nearly 140 years of communications expertise, Draftfcb’s worldwide network spans 150 offices in 90 countries, with over 8,000 people, and is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com.