MEMPHIS, Tenn. (Feb. 24, 2014) – archer >malmo was recognized at the American Advertising Federation--Memphis annual ADDY Awards Feb. 22, receiving the most total awards, including two “Best of” awards, nine Gold ADDYs and 24 Silver ADDYs.
The agency won “Best of Nontraditional Advertising” for its “Empty Nest” campaign for the Memphis Redbirds and “Best of Radio” for its “I Don’t Know” campaign for Southland Park Gaming & Racing. Gold Awards were also received for the following campaigns:
Consumer or Trade Publication - Spread: Valent USA — “Fierce”
Integrated Campaign – Cross Platform: Southland Park Gaming & Racing —“I Don’t Know”
Advertising for the Arts & Sciences: AIA Memphis —“Celebration of Architecture Invitation”
Public Service – Audio/Visual: Boys & Girls Clubs of Greater Memphis —“With/Without You – ‘Kayla’”
Public Service – Integrated Campaign: Boys & Girls Clubs of Greater Memphis —“Capital Campaign”
Elements of Advertising – Illustration: Bikesploitation
Elements of Advertising – Illustration Campaign: Bikesploitation Campaign
The agency’s Silver awards covered a wide range of the agency’s clients, including Southland Park Gaming & Racing, AIA Memphis, Boys & Girls Clubs of Greater Memphis, Quire and Nibletz.
“It’s an honor to be recognized for our work at this year’s ADDY Awards,” said Gary Backaus, chief creative officer at archer>malmo. “We’re proud to be a part of the strong creative community we have in Memphis.”
Every year, the American Advertising Federation holds local awards ceremonies across the country to recognize the finest work in advertising. The local Memphis awards are the first in a three-step process, followed by the District 7 awards in April and the American Advertising Awards in June.
archer>malmo is one of the largest marketing communication agencies in the Southeast. Founded in 1952, the agency employs 150 full-time professional staff providing branding, advertising, public relations and digital marketing services for national brands that include AutoZone, Evergreen Packaging, FedEx, Juice Plus, Landau Uniforms, Norfolk Southern, Palm Beach Tan, Zoetis (formerly Pfizer Animal Health), Pizza Ranch, RJR Tobacco, Southland Park Gaming & Racing, Terminix and Valent USA Corporation.