MINNEAPOLIS (January 21, 2014) – Campbell Mithun has named industry veteran David Carter as chief creative officer as it invests in cross-platform creative talent to accelerate growth in 2014. Carter brings to the creative leadership post a proven record of creating immersive content for iconic brands, most recently at BBDO New York.
“David’s body of work over the years is testament to his belief in platform creativity—drawing upon data, technology and emerging media to deliver brand stories,” said Rob Buchner, chief executive officer at Campbell Mithun. “We see a lot of blue sky in creative sciences and David will help us realize our ambitions.”
One of the most highly awarded creatives working today, Carter co-created two of the One Show’s Top Ten Campaigns of the decade with BMW Films and HBO Voyeur. He’s widely known for his abilities to approach brand problems from a consumer-centric mindset and to help companies navigate the ever-changing mediascape. He has served clients including Amazon, BMW, Starbucks, AT&T, HBO, Chrysler, Jeep, Pepsi and Glenlivet Whisky.
"You only have to read a headline or two each day to see how quickly the agency and media worlds are changing," said Carter. “The combination of Campbell Mithun’s legacy of big, brand ideas and its commitment to new media thinking and strategy is the perfect fit for me. I couldn’t be more excited.”
Carter reported for duty at Campbell Mithun on January 21st and represents the agency’s latest investment in talent since Rob Buchner took the helm in mid-2013. In recent months the agency also promoted Steve Arndt to COO and added analytics, digital and social media staff and hired Denis Budniewski as director of account leadership and growth.
About Campbell Mithun
Since its founding in 1933, Campbell Mithun has established a national brand-building reputation in the consumer packaged goods, retail, healthcare, financial services and telecommunications sectors and serves clients including General Mills, Chipotle, Land O’Lakes, KeyBank, Schwan’s, Popeyes, Purina, Toro and Wellmark. Its Compass Point Media unit, established in 1976, makes connections in all the right places with strategists and negotiators who maximize media impact and minimize costs for both media-only and shared Campbell Mithun clients.
Campbell Mithun, an Interpublic Group agency, has created client marketplace success for 80 years guided by Ray Mithun’s founding philosophy: make Everything Talk at each point of customer contact.