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Mr. Thomas Finneran

Rules of the Road for Agency Search Consultants

In a recent communication with leading industry agency search and new business consultants, the 4A's reiterated the importance of preserving industry best practice by adhering...

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Ms. Jane F. Bedford

The High Cost of Free

Clients are demanding more and more "free" work from agencies as a hurdle to winning new business.   Even when the client requests that there be no...

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Mr. Mitchell Caplan

Why New Business is Everyone's Business

I was at the recent ANA Conference and (surprise!) found myself at the bar before dinner. Before I knew it, I was surrounded by about...

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Ms. Nancy Hill

Getting the Best From Your Agency

On Oct. 25, I spoke at the ANA’s Agency-Client Forum on the topic of “Getting the Best From Your Agency.” It was an ideal opportunity...

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My Notebook

My Notebook

4A's Talent@2030
Sept. 29-30 | Conference
This event for HR professionals and the agency C-suite will focus on leading strategies that leverage technology, social media and data to attract, engage, and retain agency talent.
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4A's Strategy Festival
Oct. 4-6 | Conference
Join us for inspiration and hands-on training in essential skills for today's planner.
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4A's CreateTech
Nov. 11-12 | Conference
This year's event for agency creatives and technology heads, will be held in NYC. Early registration ends September 11.
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