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Mr. Thomas Finneran

Rules of the Road for Agency Search Consultants

In a recent communication with leading industry agency search and new business consultants, the 4A's reiterated the importance of preserving industry best practice by adhering...

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Ms. Jane F. Bedford

The High Cost of Free

Clients are demanding more and more "free" work from agencies as a hurdle to winning new business.   Even when the client requests that there be no...

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Mr. Mitchell Caplan

Why New Business is Everyone's Business

I was at the recent ANA Conference and (surprise!) found myself at the bar before dinner. Before I knew it, I was surrounded by about...

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Ms. Nancy Hill

Getting the Best From Your Agency

On Oct. 25, I spoke at the ANA’s Agency-Client Forum on the topic of “Getting the Best From Your Agency.” It was an ideal opportunity...

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My Notebook

My Notebook

Measure Up in 2015!
Jan 15 | Webinar
Jump-start your media measurement plan! Join Brad Adgate, Research Director, Horizon Media and Chair of the 4A's Media Measurement Committee, for an update on the key trends, challenges and opportunities in cross-media measurement.
> Learn More

4A's Partner Awards

4A's Data Summit

4A's Discount to Borrell Associates
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