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Mr. Mark Schnurman

Follow-Up Thoughts on Bringing Junior Staff to Pitches

After some spirited blogging on the topic of bringing day-to-day staff to pitches, there are three points that bubble up to the surface.   First – While...

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Ms. Lorraine Stewart Rojek

The Importance of Agency Culture in Tough Times: An Invitation and Question for Agencies

It’s a simple theory that we have held fast to for some time, or some might say even originated within the industry: the notion that...

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Ms. Donna Lynn Newton

You’re in Show Biz Now: Lessons Learned From a Casting Director

During the last 4A's New Business Committee meeting, we discussed generating ideas to improve the agency review process overall for all participants--marketers, agencies and search...

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Mr. Chris Shumaker

It's the People, Stupid

As the political season draws to a close, it seems fitting to borrow from a famous political campaign quote to concisely convey my point of...

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My Notebook

My Notebook

4A's Strategy Festival
Oct. 4-6 | Conference
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Nov. 11-12 | Conference
This year's event for agency creatives and technology heads, will be held in NYC. Don't miss speakers from Facebook, Google and more!
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