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Mr. Mark Schnurman

Follow-Up Thoughts on Bringing Junior Staff to Pitches

After some spirited blogging on the topic of bringing day-to-day staff to pitches, there are three points that bubble up to the surface.   First – While...

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Ms. Lorraine Stewart Rojek

The Importance of Agency Culture in Tough Times: An Invitation and Question for Agencies

It’s a simple theory that we have held fast to for some time, or some might say even originated within the industry: the notion that...

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Ms. Donna Lynn Newton

You’re in Show Biz Now: Lessons Learned From a Casting Director

During the last 4A's New Business Committee meeting, we discussed generating ideas to improve the agency review process overall for all participants--marketers, agencies and search...

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Mr. Chris Shumaker

It's the People, Stupid

As the political season draws to a close, it seems fitting to borrow from a famous political campaign quote to concisely convey my point of...

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My Notebook

My Notebook

Measure Up in 2015!
Jan 15 | Webinar
Jump-start your media measurement plan! Join Brad Adgate, Research Director, Horizon Media and Chair of the 4A's Media Measurement Committee, for an update on the key trends, challenges and opportunities in cross-media measurement.
> Learn More

4A's Partner Awards

4A's Data Summit

4A's Discount to Borrell Associates
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