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Mr. Mark Schnurman

Follow-Up Thoughts on Bringing Junior Staff to Pitches

After some spirited blogging on the topic of bringing day-to-day staff to pitches, there are three points that bubble up to the surface.   First – While...

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Ms. Lorraine Stewart Rojek

The Importance of Agency Culture in Tough Times: An Invitation and Question for Agencies

It’s a simple theory that we have held fast to for some time, or some might say even originated within the industry: the notion that...

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Ms. Donna Lynn Newton

You’re in Show Biz Now: Lessons Learned From a Casting Director

During the last 4A's New Business Committee meeting, we discussed generating ideas to improve the agency review process overall for all participants--marketers, agencies and search...

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Mr. Chris Shumaker

It's the People, Stupid

As the political season draws to a close, it seems fitting to borrow from a famous political campaign quote to concisely convey my point of...

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My Notebook

My Notebook

4A's CreateTech 2014
Nov 12–13 | Boston
Agency creative technologists, creative directors and C-Suite technology heads are invited to join the creative technologist community for this 2-day conference. Includes a keynote speaker from Microsoft Research.
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4A's Data Summit 2015
Feb. 3 | NYC
Save the date for the next 4A's Data Summit, which will be a half-day event at JWT's NYC Office.
> Learn More

4A's CreateTech
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