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Mr. Thomas Finneran

Response to Jody Sutter and Diane Woodruff Re: When Client Conflicts Get in the Way of Pitching New Business

Jody and Diane raised a host of interesting perspectives on the gnarly issue of client views related to agency conflicts. It has always fascinated me...

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Response to Jody Sutter Re: When Client Conflicts Get in the Way of Pitching New Business

As a mid-sized, full-service agency, conflicts are an issue we bump up against frequently. And, given our size, we do not have the infrastructure in...

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Ms. Jody Sutter

When Client Conflicts Get in the Way of Pitching New Business

In my experience at media agencies, it's extremely hard to pitch clients in the same, similar, and, at times, not-so-similar categories. There's a good reason...

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My Notebook

Measure Up in 2015!
Jan 15 | Webinar
Jump-start your media measurement plan! Join Brad Adgate, Research Director, Horizon Media and Chair of the 4A's Media Measurement Committee, for an update on the key trends, challenges and opportunities in cross-media measurement.
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