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Ms. Denise McDevitt

The Client Mantra--Marketing Effectivenes: Effie Awards as an Agency Credential & RTB in Your Agency's Effectiveness

Clients face intense pressure to continually prove that they are generating positive results from their marketing investment. So, if Effie Awards are synonymous with "ideas...

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My Notebook

My Notebook

4A's Strategy Festival 2014
Oct 5–7 | Chicago
Celebrate the strategy and account planning community at our annual conference. Afternoon keynote by New York Times best-selling author Jonah Berger (Contagious: Why Things Catch On).
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4A's CreateTech 2014
Nov 12–13 | Boston
Agency creative technologists, creative directors and C-Suite technology heads are invited to join the creative technologist community for this 2-day conference. Includes a keynote speaker from Microsoft Research.
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4A's CreateTech
Mobile Media Summit during Advertising Week
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