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Mr. Michael Farmer

The Myth of Overhead Benchmarks

Overhead rates are used by many advertisers in the calculation of agency fees. In many cases, the overhead rates of a client’s agencies are compared...

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Is This the Year of Mobile?

Is this the Year of Mobile? It seems like this phrase has been thrown around our industry for nearly a decade, causing marketers to become...

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Mr. Bruce Biegel

The Data-Driven Web: How Are Agencies Optimizing Targeting and Creative?

During the 4A's Webinar "The Data-Driven Web," Bruce Biegel, Senior Managing Director, Winterberry Group, commented that "Agencies may currently lack the experience necessary for effective...

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My Notebook

My Notebook

PR Forum:
24/7 Always On Communications

May 14 | JWT, NYC
The industry’s top journalists, agencies and brand managers will convene for an open conversation about what's going on and what's next.
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NY Seminar:
Strategy For Account Managers

May 15 | NYC
Send your account managers to improve their new business pitches and gain digital strategy insights.
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More Seminars & Webinars
Spring 2014 | Nationwide
We have dozens of professional development events scheduled...
> View All Events

PR Forum 2014
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