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Change: the New Agency Search Reality

Catherine Bension, Select Resources InternationalChange: The New Agency Search Reality"4A's New Business Committee Presentation Catherine Bension of Select Resources International (SRI) shared insights about agency search....

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Mr. Michael Farmer

The Myth of Overhead Benchmarks

Overhead rates are used by many advertisers in the calculation of agency fees. In many cases, the overhead rates of a client’s agencies are compared...

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Confidentiality of Marketing Services Information

Recent industry tactics have emerged that potentially compromise the confidentiality of media and marketing services information, including media rate information and agency compensation information. To...

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Mr. Stephen Boehler

Turning Your New Business Efforts Upside Down

Agencies everywhere are finding new business development to be a greater and greater challenge, and, unfortunately, the business development strategies of most agencies are destined...

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My Notebook

My Notebook

4A's Data Summit
Feb. 9 | Conference
A must-attend, half day event gathering high-profile leaders to clarify, inspire, and debate what lies ahead with data and our industry.
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4A's Transformation
March 21-24 | Conference
Join us at the 4A's flagship conference, where you'll hear leaders from technology, media, advertising and marketing come together to discuss and debate issues, insights and ideas.
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4A's Partner Awards
March 21-24 | Award
The 4A's Partner Awards honors creative excellence achieved through meaningful collaboration in advertising.
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