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Change: the New Agency Search Reality

Catherine Bension, Select Resources InternationalChange: The New Agency Search Reality"4A's New Business Committee Presentation Catherine Bension of Select Resources International (SRI) shared insights about agency search....

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Mr. Michael Farmer

The Myth of Overhead Benchmarks

Overhead rates are used by many advertisers in the calculation of agency fees. In many cases, the overhead rates of a client’s agencies are compared...

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Confidentiality of Marketing Services Information

Recent industry tactics have emerged that potentially compromise the confidentiality of media and marketing services information, including media rate information and agency compensation information. To...

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Mr. Stephen Boehler

Turning Your New Business Efforts Upside Down

Agencies everywhere are finding new business development to be a greater and greater challenge, and, unfortunately, the business development strategies of most agencies are destined...

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My Notebook

My Notebook

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