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Mr. Thomas Finneran

4A's Agency Compensation Position Paper: Why Now?

The 4A's just released a position paper on Agency Compensation. This guidance is being communicated at this time because the combination of a weak economy,...

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Agencies Defend New Business Intellectual Property Rights

The 4A's New Business Committee requested that search consultants consider, as a matter of principle, advocating agency search agreements specifying that the rights to Intellectual...

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Ms. Lorraine Stewart Rojek

Solutions to IP Pitfalls

Here are two actionable business practices to address the IP issue:   A better practice: Non-disclosure agreements are generally exchanged early in an agency review process to...

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Mr. Thomas Finneran

Rules of the Road for Agency Search Consultants

In a recent communication with leading industry agency search and new business consultants, the 4A's reiterated the importance of preserving industry best practice by adhering...

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Confidentiality of Marketing Services Information

Recent industry tactics have emerged that potentially compromise the confidentiality of media and marketing services information, including media rate information and agency compensation information. To...

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Mr. Thomas Finneran

Response to Jody Sutter and Diane Woodruff Re: When Client Conflicts Get in the Way of Pitching New Business

Jody and Diane raised a host of interesting perspectives on the gnarly issue of client views related to agency conflicts. It has always fascinated me...

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My Notebook

My Notebook

Measure Up in 2015!
Jan 15 | Webinar
Jump-start your media measurement plan! Join Brad Adgate, Research Director, Horizon Media and Chair of the 4A's Media Measurement Committee, for an update on the key trends, challenges and opportunities in cross-media measurement.
> Learn More

4A's Partner Awards

4A's Data Summit

4A's Discount to Borrell Associates
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