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Mr. Michael Farmer

The Myth of Overhead Benchmarks

Overhead rates are used by many advertisers in the calculation of agency fees. In many cases, the overhead rates of a client’s agencies are compared...

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Mr. J. Francisco Escobar

The Procurement Perspective

On October 28th, I spoke at a 4A’s Finance Committee meeting and Webinar on the topic of “The Procurement Perspective: Understanding Procurement and Working Collaboratively...

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Mr. Thomas Finneran

The Best of…Top 10 Biz Dev Concepts

The 4A’s has had the good fortune of having a host of industry experts share business development suggestions with our members over the years, and...

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Mr. Stephen Boehler

Turning Your New Business Efforts Upside Down

Agencies everywhere are finding new business development to be a greater and greater challenge, and, unfortunately, the business development strategies of most agencies are destined...

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My Notebook

My Notebook

4A's Talent@2030
Sept. 29-30 | Conference
This event for HR professionals and the agency C-suite will focus on leading strategies that leverage technology, social media and data to attract, engage, and retain agency talent.
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4A's Strategy Festival
Oct. 4-6 | Conference
Join us for inspiration and hands-on training in essential skills for today's planner.
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4A's CreateTech
Nov. 11-12 | Conference
This year's event for agency creatives and technology heads, will be held in NYC. Early registration ends September 11.
> Learn More

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