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Mr. Mark Sneider

Aggressive is Good...Consistent is Better

In 2002 I was running the domestic operation of a research consultancy. At the start of every year, we would come to the table with great...

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Mr. Bruce Biegel

The Data-Driven Web: How Are Agencies Optimizing Targeting and Creative?

During the 4A's Webinar "The Data-Driven Web," Bruce Biegel, Senior Managing Director, Winterberry Group, commented that "Agencies may currently lack the experience necessary for effective...

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Mr. Mark Sneider

The Dangers of Agency New Business Social Media

Social/digital should play a part in any agency's new business development effort, however there are four things an agency principal should consider when building a...

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Mr. Theodore LaBarbera

Twittering Away on Business Development

Back in April, the Current Television Network made waves in the new biz community by boldly soliciting agencies to respond to an RFP for an...

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My Notebook

My Notebook

4A's Transformation
March 22-25 | Conference
Sign up for the annual 4A's leadership and media event of the year, hosted in Austin, TX. This year's theme is creativity + collaboration across agencies, media and marketing. Hollywood film director Robert Rodriguez will deliver a keynote address.
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4A's Partner Awards
4A's Discount to Borrell Associates
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