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Mr. Mark Sneider

Aggressive is Good...Consistent is Better

In 2002 I was running the domestic operation of a research consultancy. At the start of every year, we would come to the table with great...

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Mr. Bruce Biegel

The Data-Driven Web: How Are Agencies Optimizing Targeting and Creative?

During the 4A's Webinar "The Data-Driven Web," Bruce Biegel, Senior Managing Director, Winterberry Group, commented that "Agencies may currently lack the experience necessary for effective...

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Mr. Mark Sneider

The Dangers of Agency New Business Social Media

Social/digital should play a part in any agency's new business development effort, however there are four things an agency principal should consider when building a...

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Mr. Theodore LaBarbera

Twittering Away on Business Development

Back in April, the Current Television Network made waves in the new biz community by boldly soliciting agencies to respond to an RFP for an...

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My Notebook

My Notebook

4A's Talent@2030
Sept. 29-30 | Conference
This event for HR professionals and the agency C-suite will focus on leading strategies that leverage technology, social media and data to attract, engage, and retain agency talent.
> Register Today

4A's Strategy Festival
Oct. 4-6 | Conference
Join us at the 4A's Strategy Festival 2015 for inspiration and hands-on training in essential skills for today's planner.
> Register Today

4A's CreateTech
Nov. 11-12 | Conference
This year's 4A's CreateTech conference, the event for agency creatives and technology heads, will be held in NYC. Speakers will explore Creativity and the "Adjacent Possible." Early registration ends September 11.
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4A's Jay Chiat Awards 2015

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