Reset Password| Help|

4A’s Business Development Blog

  • View All Posts |
  • Print |
  • Share|
  • Subscribe
Categories

 ‭(Hidden)‬ Admin Links

No Profile Image

The Marketing Services Value Chain---Business Development 1.0

During the recent 4A's Webinar on value pricing, Tim Williams and Ron Baker discussed fundamental steps to overcome client commoditization of an agency:
 
1st—Create real value for clients.
 
2nd—Measure and quantify the value that is created.
 
3rd—Communicate with your clients and prospects the value that your agency creates.
 
4th—Price agency services based on value rather than based on costs.
 
The principles of the Baker-Williams “Marketing Services Value Chain” seem to be relevant in any economy.
 
Do these foundational value principles represent an untapped opportunity for agencies in 2009? What do you think?

View All Posts

Comments

No comments.

 

Please leave a comment

Comments are moderated and will appear shortly after submission.

Title


Body *

Full Name *


Web Site URL

Type the Web address: (Click here to test)  

Type the description: 

Image Verification
Refresh page.  
Please enter the text from the image

[ Get New Image ]
My Notebook

My Notebook

4A's Talent@2030:
The Business of People & Culture

Aug 11–12 | NYC
Agency talent executives should join us for the first talent leadership conference of its kind, featuring keynote speaker Cindy Gallop and more!
> Learn More

4A's Strategy Festival 2014
Oct 5–7 | Chicago
Celebrate the strategy and account planning community at our annual conference. Afternoon keynote by New York Times best-selling author Jonah Berger (Contagious: Why Things Catch On). Early registration rate ends July 31.
> Learn More

4A's CreateTech 2014
Nov 12–13 | Boston
Agency creative technologists, creative directors and C-Suite technology heads are invited to join the creative technologist community for this 2-day conference. Early registration rate ends Sept. 30.
> Learn More

4A's CreateTech
Untitled 1
 
Login error. Please try again.
Sign In