Reset Password| Help|

4A’s Business Development Blog

  • View All Posts |
  • Print |
  • Share|
  • Subscribe
Categories

 ‭(Hidden)‬ Admin Links

Mr. Thomas Finneran

The Element of Surprise

The Element of Surprise….Why, How & When it Works?

 

The starling performance of Susan Boyle singing “I Dreamed a Dream” on Britain’s Got Talent is a powerful reminder of how preconceived expectations can be way off the mark. Ms Boyle has touched the world. She is a great example of the power of being genuine and the dramatic impact of the “Element of Surprise”

 New business folklore includes numerous interesting case stories about the power of being genuine and the impact of appropriately and relevantly adding an element of surprise in a new business pitch.

 What are your most memorable examples and most effective experiences with “The Element of Surprise”?

What has worked ? What has backfired?

 Tom Finneran


View All Posts

Comments

No comments.

 

Please leave a comment

Comments are moderated and will appear shortly after submission.

Title


Body *

Full Name *


Web Site URL

Type the Web address: (Click here to test)  

Type the description: 

Image Verification
Refresh page.  
Please enter the text from the image

[ Get New Image ]
My Notebook

My Notebook

4A's Transformation
March 22-25 | Conference
Sign up for the annual 4A's leadership and media event of the year, hosted in Austin, TX. This year's theme is creativity + collaboration across agencies, media and marketing. Hollywood film director Robert Rodriguez will deliver a keynote address.
> Learn More


Adweek Project Isaac
Adweek Project Isaac
Adweek Project Isaac Untitled 1
 
Login error. Please try again.
Sign In