The Element of Surprise….Why, How & When it Works?
The starling performance of Susan Boyle singing “I Dreamed a Dream” on Britain’s Got Talent is a powerful reminder of how preconceived expectations can be way off the mark. Ms Boyle has touched the world. She is a great example of the power of being genuine and the dramatic impact of the “Element of Surprise”
New business folklore includes numerous interesting case stories about the power of being genuine and the impact of appropriately and relevantly adding an element of surprise in a new business pitch.
What are your most memorable examples and most effective experiences with “The Element of Surprise”?
What has worked ? What has backfired?
Measure Up in 2015!Jan 15 | Webinar
Jump-start your media measurement plan! Join Brad Adgate, Research Director, Horizon Media and Chair of the 4A's Media Measurement Committee, for an update on the key trends, challenges and opportunities in cross-media measurement.
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