Reset Password| Help|

4A’s Business Development Blog

  • View All Posts |
  • Print |
  • Share|
  • Subscribe
Categories

 ‭(Hidden)‬ Admin Links

No Profile Image

Dr. Jodi's Prescription for Pitch Preparation

I spent eighteen months delving into the minds of clients, agency personnel, and search consultants. Respondents all had significant experience in pitching and described the pitch process as stressful, exhilarating, tiresome, energizing, and deflating.
 
My research revealed that agencies encounter their fair share of challenges during a pitch process. This is largely an issue of control; the client (or consultant on behalf of the client) calls all the shots, is always right, and leaves agencies little choice but to just follow the rules and deliver...right?
 
In addition, in this stressful economic climate, agencies may feel as if they have to do whatever is asked and required by clients in order to stay afloat. The results of my study support three key recommendations that could potentially benefit agencies when participating in a pitch process.
  1. Build a Cohesive Agency Team
  2. Avoid Spec Work Like the Plague
  3. Insist on Collaboration Meetings

View All Posts

Comments

Great point on avoiding spec work.
Especially given the current economic situation, clients are demanding more and more during pitches. Many agencies fall into the trap of providing work that is practically ready to be shipped. They spend thousands of dollars on employee time and resources (and ignoring their paying clients) just to find that they didn't win the account or are forced to go in a different direction.
 
Posted by Nichole S (Tuesday, June 02, 2009 4:55 PM)
 

Please leave a comment

Comments are moderated and will appear shortly after submission.

Title


Body *

Full Name *


Web Site URL

Type the Web address: (Click here to test)  

Type the description: 

Image Verification
Refresh page.  
Please enter the text from the image

[ Get New Image ]
My Notebook

My Notebook

4A's Transformation
March 22-25 | Conference
Sign up for the annual 4A's leadership and media event of the year, hosted in Austin, TX. This year's theme is creativity + collaboration across agencies, media and marketing. Hollywood film director Robert Rodriguez will deliver a keynote address.
> Learn More


Adweek Project Isaac
Adweek Project Isaac
Adweek Project Isaac
  Untitled 1
 
Login error. Please try again.
Sign In