Reset Password| Help|

4A’s Business Development Blog

  • View All Posts |
  • Print |
  • Share|
  • Subscribe

 ‭(Hidden)‬ Admin Links

No Profile Image

Worst of RFI's & RFP's

In previous 4A's BizDevBlog posts (3/18 "Frustrated With RFP’s From Hell;" 4/6 "Why Are RFP's So Difficult?" and 11/18 "Winning RFP Proposals") members and industry experts flagged "Worst RFP Practices" and suggested alternative approaches that can allow agency and client to achieve their objectives more effectively and efficiently.
"Worst RFP Practices" that have been mentioned include:
  • Out of Control Questionnaires: one infamous questionnaire included 281 questions (only about 10 of the questions related to marketing)
  • George Foreman Cooking (Applica Inc) wanted agencies to mail in strategy and creative executions
  • Blind RFP's (for an undisclosed marketer) are always a worst practice
  • Excessive long list of candidates
  • Too many "finalists" presenting ideas and executions (for example Amazon with 9 or Zappos with 12)
  • Scope and budget keeps changing during the RFP process
  • Clients remain remote and inaccessible
  • Unnecessary or unreasonable client requests for financial details
  • Client's insisting on ownership of all ideas and work [even if the agency is not selected]
  • Auctions particularly when participants are not identified or when auction process is not conducted by an independent third party
  • Failure to disclose any client mandatories is a waste of everyone's time—If location, time zone, compensation method or price, size, etc are "must have" then these requirements should be clearly articulated up front
The 4A's New Business Committees would like to gather your "Worst RFI's and RFP's Practices" comments along with suggestions of alternatives so that we can craft a 4A's recommended process. Should there be separate distinct RFI phase and then an RFP phase?
Please submit your comments below
Posted by 4A New Business Committee: Mitch Caplan, Dave Lubeck & Tom Finneran

View All Posts


No comments.


Please leave a comment

Comments are moderated and will appear shortly after submission.


Body *

Full Name *

Web Site URL

Type the Web address: (Click here to test)  

Type the description: 

Image Verification
Refresh page.  
Please enter the text from the image

[ Get New Image ]
My Notebook

My Notebook

4A's Talent@2030
Sept. 29-30 | Conference
This event for HR professionals and the agency C-suite will focus on leading strategies that leverage technology, social media and data to attract, engage, and retain agency talent.
> Learn More

4A's Strategy Festival
Oct. 4-6 | Conference
Join us for inspiration and hands-on training in essential skills for today's planner.
> Learn More

4A's CreateTech
Nov. 11-12 | Conference
This year's event for agency creatives and technology heads, will be held in NYC. Early registration ends September 11.
> Learn More

View All Events

Untitled 1
Login error. Please try again.
Sign In