Reset Password| Help|

4A’s Business Development Blog

  • View All Posts |
  • Print |
  • Share|
  • Subscribe
Categories

 ‭(Hidden)‬ Admin Links

Ms. Denise McDevitt

The Client Mantra--Marketing Effectivenes: Effie Awards as an Agency Credential & RTB in Your Agency's Effectiveness

Clients face intense pressure to continually prove that they are generating positive results from their marketing investment. So, if Effie Awards are synonymous with "ideas that work" then isn't winning an Effie a technique for demonstrating that your agency’s work is actually working?
 
Agency new business credentials are structured to demonstrate that the agency understands the needs of the client and that the agency has a track record of applying creative, strategic thinking and solutions to moving the needle on their clients' business. In order to help 4A's members' new business efforts, the 4A's is collaborating with Effie Worldwide, Inc. to conduct The Effie Entry Workshop Webinar for 4A's members.
 
The Effie workshop and Webinar will provide 4A's members with access to the Effie Awards staff, who will explain the dynamics of Effie awards: how to enter, how an entry is judged, and insights on how to prepare an effective case. Effie's are not just for large global campaigns. Print, digital, TV or guerrilla--BtoB and BtoC--all work is eligible to win an Effie, so long the work has a demonstrable impact.
 
 
If you have thoughts on what constitutes marketing effectiveness and great case studies we'd welcome your comments.

View All Posts

Comments

No comments.

 

Please leave a comment

Comments are moderated and will appear shortly after submission.

Title


Body *

Full Name *


Web Site URL

Type the Web address: (Click here to test)  

Type the description: 

Image Verification
Refresh page.  
Please enter the text from the image

[ Get New Image ]
My Notebook

My Notebook

4A's Transformation
March 22-25 | Conference
Sign up for the annual 4A's leadership and media event of the year, hosted in Austin, TX. This year's theme is creativity + collaboration across agencies, media and marketing. Hollywood film director Robert Rodriguez will deliver a keynote address. Early registration ends Friday, Jan. 23.
> Learn More


4A's Partner Awards

4A's Data Summit

4A's Discount to Borrell Associates
Untitled 1
 
Login error. Please try again.
Sign In