Reset Password| Help|

4A’s Business Development Blog

  • View All Posts |
  • Print |
  • Share|
  • Subscribe

 ‭(Hidden)‬ Admin Links

Ms. Denise McDevitt

The Client Mantra--Marketing Effectivenes: Effie Awards as an Agency Credential & RTB in Your Agency's Effectiveness

Clients face intense pressure to continually prove that they are generating positive results from their marketing investment. So, if Effie Awards are synonymous with "ideas that work" then isn't winning an Effie a technique for demonstrating that your agency’s work is actually working?
Agency new business credentials are structured to demonstrate that the agency understands the needs of the client and that the agency has a track record of applying creative, strategic thinking and solutions to moving the needle on their clients' business. In order to help 4A's members' new business efforts, the 4A's is collaborating with Effie Worldwide, Inc. to conduct The Effie Entry Workshop Webinar for 4A's members.
The Effie workshop and Webinar will provide 4A's members with access to the Effie Awards staff, who will explain the dynamics of Effie awards: how to enter, how an entry is judged, and insights on how to prepare an effective case. Effie's are not just for large global campaigns. Print, digital, TV or guerrilla--BtoB and BtoC--all work is eligible to win an Effie, so long the work has a demonstrable impact.
If you have thoughts on what constitutes marketing effectiveness and great case studies we'd welcome your comments.

View All Posts


No comments.


Please leave a comment

Comments are moderated and will appear shortly after submission.


Body *

Full Name *

Web Site URL

Type the Web address: (Click here to test)  

Type the description: 

Image Verification
Refresh page.  
Please enter the text from the image

[ Get New Image ]
My Notebook

My Notebook

4A's Transformation
March 21-24 | Conference
Join us at the 4A's flagship conference, where you'll hear leaders from technology, media, advertising and marketing come together to discuss and debate issues, insights and ideas.
> Learn More

4A's Partner Awards
March 21-24 | Award
The 4A's Partner Awards honors creative excellence achieved through meaningful collaboration in advertising.
> Learn More

View All Events

Untitled 1
Login error. Please try again.
Sign In