Metrics, Social Media
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During the 4A's Webinar "The Data-Driven Web," Bruce Biegel, Senior Managing Director, Winterberry Group, commented that "Agencies may currently lack the experience necessary for effective targeting and optimization."
What tools are you using to optimize display ads i.e. (1) audience targeting (2) site/media buying optimization and (3) message refinement...the right creative message on the right site?