Reset Password| Help|

4A’s Business Development Blog

  • View All Posts |
  • Print |
  • Share|
  • Subscribe
Categories

 ‭(Hidden)‬ Admin Links

Mr. Bruce Biegel

The Data-Driven Web: How Are Agencies Optimizing Targeting and Creative?

During the 4A's Webinar "The Data-Driven Web," Bruce Biegel, Senior Managing Director, Winterberry Group, commented that "Agencies may currently lack the experience necessary for effective targeting and optimization."
 
What tools are you using to optimize display ads i.e. (1) audience targeting (2) site/media buying optimization and (3) message refinement...the right creative message on the right site?
 
For more information on optimizing the data driven web you can listen to the recording of the 4A's/Winterberry Webinar "The Data Driven Web" or you can access the Winterberry white paper "Data-Driven Online Display Advertising"  at http://winterberrygroup.com/ourinsights/wp.

View All Posts

Comments

Web analytics services

During this excellent webinar, Bruce Beigel talked about firms that specialize in web analytics. 4A's Research Services has compiled a list of data exchanges, web analytics services, and analytics software providers that we hope will be useful: http://www2.aaaa.org/pubs/resources/consultants/Documents/web_analytics.pdf
Posted by Marsha Appel (Friday, October 16, 2009 10:19 AM)
 

Please leave a comment

Comments are moderated and will appear shortly after submission.

Title


Body *

Full Name *


Web Site URL

Type the Web address: (Click here to test)  

Type the description: 

Image Verification
Refresh page.  
Please enter the text from the image

[ Get New Image ]
My Notebook

My Notebook

4A's Transformation
March 22-25 | Conference
Sign up for the annual 4A's leadership and media event of the year, hosted in Austin, TX. This year's theme is creativity + collaboration across agencies, media and marketing. Hollywood film director Robert Rodriguez will deliver a keynote address.
> Learn More


Adweek Project Isaac
Adweek Project Isaac
Adweek Project Isaac Untitled 1
 
Login error. Please try again.
Sign In