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Mr. Bruce Biegel

The Data-Driven Web: How Are Agencies Optimizing Targeting and Creative?

During the 4A's Webinar "The Data-Driven Web," Bruce Biegel, Senior Managing Director, Winterberry Group, commented that "Agencies may currently lack the experience necessary for effective targeting and optimization."
 
What tools are you using to optimize display ads i.e. (1) audience targeting (2) site/media buying optimization and (3) message refinement...the right creative message on the right site?
 
For more information on optimizing the data driven web you can listen to the recording of the 4A's/Winterberry Webinar "The Data Driven Web" or you can access the Winterberry white paper "Data-Driven Online Display Advertising"  at http://winterberrygroup.com/ourinsights/wp.

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Web analytics services

During this excellent webinar, Bruce Beigel talked about firms that specialize in web analytics. 4A's Research Services has compiled a list of data exchanges, web analytics services, and analytics software providers that we hope will be useful: http://www2.aaaa.org/pubs/resources/consultants/Documents/web_analytics.pdf
Posted by Marsha Appel (Friday, October 16, 2009 10:19 AM)
 

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