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Ms. Lisa Colantuono

Cracking the Clutter?

Top 10 pieces of advice for cracking the clutter:
  1. Listen
  2. Be a partner-worry about the clients business
  3. Strategy and creative must connect
  4. Do your homework—know the business
  5. Don’t bait and switch
  6. Follow instructions. Don’t make assumptions or provide something not requested
  7. Be honest about your capabilities
  8. Show enthusiasm & research the client well
  9. Relevant experience (Category or target)
  10. Don’t show dated material
Given the competitive environment, did we miss anything critical?
 

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4A's CreateTech 2014
Nov 12–13 | Boston
Agency creative technologists, creative directors and C-Suite technology heads are invited to join the creative technologist community for this 2-day conference. Includes a keynote speaker from Microsoft Research.
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4A's Data Summit 2015
Feb. 3 | NYC
Save the date for the next 4A's Data Summit, which will be a half-day event at JWT's NYC Office.
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