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Ms. Lisa Colantuono

Cracking the Clutter?

Top 10 pieces of advice for cracking the clutter:
  1. Listen
  2. Be a partner-worry about the clients business
  3. Strategy and creative must connect
  4. Do your homework—know the business
  5. Don’t bait and switch
  6. Follow instructions. Don’t make assumptions or provide something not requested
  7. Be honest about your capabilities
  8. Show enthusiasm & research the client well
  9. Relevant experience (Category or target)
  10. Don’t show dated material
Given the competitive environment, did we miss anything critical?
 

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