Reset Password| Help|

4A’s Business Development Blog

  • View All Posts |
  • Print |
  • Share|
  • Subscribe

 ‭(Hidden)‬ Admin Links

Ms. Lisa Colantuono

Cracking the Clutter?

Top 10 pieces of advice for cracking the clutter:
  1. Listen
  2. Be a partner-worry about the clients business
  3. Strategy and creative must connect
  4. Do your homework—know the business
  5. Don’t bait and switch
  6. Follow instructions. Don’t make assumptions or provide something not requested
  7. Be honest about your capabilities
  8. Show enthusiasm & research the client well
  9. Relevant experience (Category or target)
  10. Don’t show dated material
Given the competitive environment, did we miss anything critical?

View All Posts


No comments.


Please leave a comment

Comments are moderated and will appear shortly after submission.


Body *

Full Name *

Web Site URL

Type the Web address: (Click here to test)  

Type the description: 

Image Verification
Refresh page.  
Please enter the text from the image

[ Get New Image ]
My Notebook

My Notebook

4A's Strategy Festival
Oct. 4-6 | Conference
Join us for inspiration and hands-on training in essential skills for today's planner.
> Learn More

4A's CreateTech
Nov. 11-12 | Conference
This year's event for agency creatives and technology heads, will be held in NYC. Don't miss speakers from Facebook, Google and more!
> Learn More

View All Events

Untitled 1
Login error. Please try again.
Sign In